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Learn the TRUTH about ECommerce from Chris Malta. 30+ years in Online Business. Business Owner, Author, Radio Show Host, Internet Convention Speaker, Mentor and ECommerce Educator.
Google’s AI Overviews, those shiny little summaries perched atop search results, are swooping in like overeager librarians, answering questions before anyone clicks. Ecommerce owners are nervously eyeing their click-through rates (CTRs) as they dip, while “SEO gurus” predict doom (again).
But here’s the twist. You could be sipping coffee, watching your traffic hold strong or even climb. Sound good? Let’s make it happen.
If you’re selling online, stop stressing over finding the perfect product. I mean it. Quit scrolling through endless supplier lists, watching those YouTube gurus who swear they’ve got the “winning” item, and chasing trends like some desperate treasure hunter. There is no holy grail product. It doesn’t exist.
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Find much more TRUTH about ECommerce on my site.
What if I told you there’s an entire category of keywords that nobody’s paying attention to, and they could bring you tons of traffic for free? Enter zero-dollar keywords.
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Find much more TRUTH about ECommerce on my site.
ECommerce platforms love to sell you on so-called “convenience.” They package everything up real nice, slap a big “all-in-one” label on it, and tell you it’s exactly what you need. But when something is labeled as convenient, there’s usually a catch.
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Find much more TRUTH about ECommerce on my site.
We all know what it's like to walk into a store and immediately feel like turning around and leaving. Too many options, too much noise, and your brain just shuts down. That same thing happens online, only way faster.
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Find much more TRUTH about ECommerce on my site.
If you’ve got a website and you’re trying to get more traffic, this is one of those things you need to understand unless you enjoy screaming into the void while Google completely ignores you.
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Find much more TRUTH about ECommerce on my site.
You walk around a department store, you’re gonna see an entire aisle dedicated to toasters at some point in your journey. Like, how many different ways do we need to heat bread? That’s exactly what happens online too. People selling the same old boring stuff, thinking they’re gonna make it big.
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Find much more TRUTH about ECommerce on my site.
Alright, picture this. You’re scrolling online, looking for something, maybe a new coffee maker, maybe a pair of shoes, maybe just wasting time while pretending to be productive. And boom, you see a product. But do you stop and read every word of the description? No. You skim, you scan, you make split-second decisions based on a few key words and some flashy images. That’s how online shoppers operate, and if your sales copy isn’t keeping up, it’s getting left in the dust.
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Find much more TRUTH about ECommerce on my site.
We’ve all seen a product online and wondered, “Who on earth is buying that?” Some of these things make no sense. But then, somehow, they sell. Meanwhile, someone else is out here trying to push a totally reasonable, useful product, and it’s just sitting there collecting digital dust. Why?
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Find much more TRUTH about ECommerce on my site.
Let me guess, you’ve seen Shopify Collective and thought, "Hey, that sounds like an easy way to make money." Shopify sure makes it sound that way. Just add products from other Shopify stores to your site, let them handle fulfillment, and boom, you’re raking in sales. Except, yeah, that’s not the whole story.
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Find much more TRUTH about ECommerce on my site.
Amanda is a wife. A mother. A blogger. A Christian.
A charming, beautiful, bubbly, young woman who lives life to the fullest.
But Amanda is dying, with a secret she doesn’t want anyone to know.
She starts a blog detailing her cancer journey, and becomes an inspiration, touching and
captivating her local community as well as followers all over the world.
Until one day investigative producer Nancy gets an anonymous tip telling her to look at Amanda’s
blog, setting Nancy on an unimaginable road to uncover Amanda’s secret.
Award winning journalist Charlie Webster explores this unbelievable and bizarre, but
all-too-real tale, of a woman from San Jose, California whose secret ripped a family apart and
left a community in shock.
Scamanda is the true story of a woman whose own words held the key to her secret.
New episodes every Monday.
Follow Scamanda on Apple Podcasts, Spotify, or wherever you listen.
Amanda’s blog posts are read by actor Kendall Horn.
