No episode playing
Welcome to Market, Scale, Grow! This a podcast for ambitious teacherpreneurs looking to have a bigger impact on the work, find freedom and flexibility, and ultimately make more money! Each Saturday, join me for our Saturday Strategy Sessions! These short and actionable episodes are full of tips and strategies you can implement in your business right away. Hey, I’m Jenzaia... a tea-drinking, outdoor-loving momma on a mission to take the overwhelm out of marketing strategy and Facebook ads. Oh yeah… I’m also a teacher business owner JUST LIKE YOU! After 6 years in the classroom, I had my son and while I was fortunate to have 9 months at home with him, I just knew the SAHM life wasn’t for me. To regain my sanity, I dove into my TPT store and created a mini-course for math teachers. Working on my business helped me regain a sense of self, so I could be the best mom, wife (and human) possible. Then I found Facebook ads! I absolutely love the strategy behind marketing small businesses and totally nerd out on all things numbers &amp; data! Since 2020, I’ve been helping teacher business owners grow their email lists and businesses using holistic marketing strategies as well as Facebook ads. I hope you'll join me on this journey!</p>
Imagine unlocking the secrets to fueling your sales engine without ever feeling like you're just pushing a product. That's exactly what we're tackling this week, as we reveal how to weave non-selling strategies into your business tapestry to boost sales, particularly when wallets are tightening, and trust is at a premium. We’re not just talking theory; we're giving you concrete, actionable advice to enrich your content, fortify your sales funnels, and expand your reach through savvy collaborations. Whether you're a seasoned entrepreneur or just starting out, these insights are designed to help you cultivate a relationship with your audience that's built on value, expertise, and trust.
In this episode, we cover:
✨ The Power of Consistent Nurture Content [05:25]
✨ Growing Your Email List Effectively [08:31]
✨ Leveraging Collaborations for Growth [15:00]
__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow
Embark on a journey through the rollercoaster of a failed launch as we unravel the emotional gamut of email registrations and the art of lead acquisition. We'll share personal stories and insights on the highs and lows of launching, emphasizing the necessity of A/B testing ad copies and images, understanding conversion rates, and setting the proper budget for lead costs. Faced with the aftermath of a launch that didn't soar as expected, we grapple with the decision to either fold or fight on, and I'll let you in on my take on this conundrum. It's a candid look at the trials faced when things don't go as planned and the resilience needed to push through.
When ads aren't in the cards, how do you engage and convert? That's the riddle we tackle in a dynamic discussion on bolstering sign-ups and maintaining the buzz for live events. Discover the transformative power of email campaigns and live social media interactions that don't just sell but provide real value. I'll walk you through my strategy for leveraging these tools to create an event experience that's not just successful but truly memorable. From the tactical use of data to the magic of interactive content, we'll explore how to ensure attendees leave feeling personally enriched, turning a one-time event into a lasting impression.
In our final heart-to-heart, we dissect the crucial role of messaging in sealing the deal post-launch. I'll divulge how consistent communication and high-quality content can make or break customer relationships, and how a clear articulation of your service's benefits can resonate with clients' deepest needs and aspirations. Sharing a page from my own playbook, I reflect on my transition from educational product sales to specialized Facebook ad services, proving the power of a strategic pivot. Join us for this episode, rich with strategies and stories that will arm educators and entrepreneurs with the tools to triumph in the face of adversity.
In this episode, we cover:
✨ Understanding Launch Breakdown Points [00:06 ]
✨ Maximizing Engagement and Registrations [08:17]
✨ Crafting Compelling Messaging [16:10]
✨ Persistence, Pivot, and Planning [21:50]
__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow
Ready to harness the power of AI to supercharge your Facebook ads? Today, I'm peeling back the curtain on Facebook's Advantage+ features, the game-changing tools that are reshaping advertising as we know it. We're digging into how AI can optimize everything from audience selection to budget allocation, ensuring your ads not only reach the right eyes but also resonate on a deeper level. Whether you're a seasoned marketer or just dipping your toes into the digital ad pool, get ready for a treasure trove of strategies that promise to elevate your campaigns to new heights of efficiency and effectiveness.
As we unpack the intricacies of Advantage+ audiences and beyond, I'll share the ins and outs of my adventures with these advanced targeting methods. We'll compare the new offerings to traditional audience settings, exploring the nuances of age range options and exclusions, and when it might be best to let AI take the wheel—or when a hands-on approach is preferred. From refining your warm audience campaigns to extending your reach with lookalikes, this session is teeming with insider tips and firsthand experiences that could very well be the ace up your marketing sleeve.
In this episode, we cover:
✨ Introduction to Advantage+ AI [00:06]
✨ Implementing Advantage+ Audiences [03:42]
✨ Evaluating Performance: Advantage+ vs. Original Audiences [06:20]
✨ Best Practices and Final Thoughts [10:43]
__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow
Join us for an insightful episode where we delve into the power of waitlists and other effective marketing strategies. Discover how waitlists can create anticipation, gauge audience interest, and nurture your warmest leads. Learn valuable techniques to stack your waitlist with bonuses, provide early access, and potentially offer discounts. Uncover how combining these tactics with a waitlist can not only build relationships but also lower your ad costs by targeting engaged audiences.
In this episode, we cover:
✨ Harnessing the power of waitlists [03:00]
✨ Strategies for effective waitlist management [05:37]
✨ Creating urgency and maximizing impact [09:19]
✨Lowering ad costs with waitlist engagement [15:30]
__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow
Have you hever had a lead generation campaign NOT get the results you were hoping for?
This week, we're dissecting a struggling lead generation campaign I ran recently. In this case study, I share the problems we faced with the practical solutions we implemented to turn the campaign around.
From the crucial first steps of campaign setup to the testing of images, ad copy, and headlines, I walk you through a real-life scenario that faced high CPMs and low conversion rates.
I'm hoping that by listening in, you'll learn to identify weak spots in your campaign and gain the knowledge to perform precision tweaks that will breathe new life into your digital marketing strategies.
In this episode, we cover:
✨ Ways to Quickly Identify Red Flags in Campaign Performance [03:01]
✨ Strategies for Testing and Improving Your Campaigns
✨ Tips for Enhancing Landing Page Conversion Rates [13:58]
__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow
Are you ready to hand off your ads management but don't want to make a bad hire? Ads are hard enough without having to wonder if the expert you hired is doing a good job.
In this week's Saturday Strategy Session, we'll chat about five red flags that scream 'RUN' when talking with a potential ads manager. I'll be sharing the wisdom I've gained from my own evolution as a Facebook ad strategist . Plus, we'll talk about why a holistic digital marketing strategy is not just preferable but necessary, and how an ads manager with a keen eye for detail can make or break your growth trajectory.
In this episode, we cover:
✨ Questionable Guarantees [01:54]
✨ Unrealistic Timelines [07:36]
✨ Premature Readiness [10:29]
✨ Transparency on Failures [13:24]
✨ Neglecting External Metrics [15:47]
✨ Insights on Hiring an Ads Manager [19:02]
__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow
Unlock the secrets to creating a grand marketing splash with a modest budget in our latest Saturday Strategy Session. I take you through my personal marketing journey, revealing how a series of direct interactions and a focus on cultivating a community have been instrumental in building a base of loyal fans. Experience the transformative power of personalized DMs, emails, and intimate coaching, and see how these tools can become your secret weapons in the world of marketing. You'll also learn about the untapped potential of testimonials and case studies, and why they are critical for resonating with and securing future clients.
Strap in for a masterclass on driving efficiency and productivity in small business management. This episode is packed with golden nuggets on how to make a significant marketing impact without overwhelming your team. From single-tasking to smart delegation, you'll get a crash course on managing your workflow and finances with finesse. I’ll share how to allocate your marketing budget to get the most bang for your buck, including targeted Facebook ads and essential software. By the end of our session, you'll be armed with strategies to grow your business, your email list, and you'll have access to a treasure trove of resources in the show notes to help you put everything you've learned into action.
In this episode, we cover:
✨ Building Relationships with a Small Audience [00:22]
✨ Maximizing Impact with a Small Team [04:38]
✨ Marketing on a Budget [10:12]
Resources Mentioned:
—> How Tripwire Marketing Can Help Your TPT Business with Jenzaia DiMartile on The Rebranded Teacher Podcast
__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow
Ever struggled with growing an audience that doesn't just scroll past your content?
This week, we're talking about my top three strategies for growing your audience. Each one can be used independently or in conjunction with the other strategies to draw new fresh people into your audience.
We'll talk about examples of each, their pros/cons and exactly how I see them fitting into a marketing plan.
In this episode, we cover:
✨ Building an Audience Organically [5:45]
✨ Borrowing an Audience Through Collaborations [14:30]
✨ Buying Eyes on Your Content with Paid Ads [20:00]
Listen to my original take on this topic in episode 68 | The Three Traffic Sources to Leverage in Your Marketing
__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow
Ever felt the urge to unplug and rediscover life beyond the screen?
Today, we're discussing how a wave of screen time consciousness is reshaping our lives and businesses. From personal choices like "Wi-Fi free Wednesdays" to influencers carving out phone-free sanctuaries, the episode uncovers a cultural shift towards intentional digital consumption.
Plus, of course some marketing tips, including holistic marketing, building relationships, high-quality and email list growth so you can walk away with a plan to grow your business in a sustainable way.
In this episode, we cover:
✨ the impact of screentime awareness [0:06]
✨ the importance of holistic marketing [5:03]
✨ email list growth and community building [15:12]
__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow
Ever feel like you're just going through the motions with your content creation? You're not alone. This week, we're tackling that all-too-familiar feeling of spinning your wheels and sounding like a broken record. Through candid discussions and actionable advice, we'll explore how to shake off the creative cobwebs and realign your content to resonate with your audience.
Strap in as we dissect the perks of podcasting over other long-form content and share the secret sauce to keeping things fresh—rotating through content pillars and strategically managing a content calendar. I get real about my own struggles and the pivotal role of well-being in the content creation process. It's not just about what you create, but how you create it. We'll walk you through the ins and outs of using tools like Asana for smooth sailing and the power of brainstorming sessions to reinvigorate your topics.
And for the grand finale, we're digging deep into content strategy with insights on showcasing your expertise without sounding like a textbook. Whether it's the potential of testimonial episodes or the draw of live coaching sessions, we've got your back. Plus, we'll break down my holistic marketing model in a way that's as engaging as it is educational. If you're ready to give your marketing efforts an edge and captivate your listeners, this episode is your not-to-be-missed guide.
In this episode, we cover:
✨ exactly what it means to be a broken record
✨ why it happens and what you should do about it
✨ tips for making content creation easier
✨ suggestions for approaching your content pillars from new angles
__________________
Find me on Instagram → https://www.instagram.com/heyitsjenzaia/
Email Me → support@jenzaiadimartile.com
Join the Facebook community → https://www.facebook.com/groups/marketscalegrow
Amanda is a wife. A mother. A blogger. A Christian.
A charming, beautiful, bubbly, young woman who lives life to the fullest.
But Amanda is dying, with a secret she doesn’t want anyone to know.
She starts a blog detailing her cancer journey, and becomes an inspiration, touching and
captivating her local community as well as followers all over the world.
Until one day investigative producer Nancy gets an anonymous tip telling her to look at Amanda’s
blog, setting Nancy on an unimaginable road to uncover Amanda’s secret.
Award winning journalist Charlie Webster explores this unbelievable and bizarre, but
all-too-real tale, of a woman from San Jose, California whose secret ripped a family apart and
left a community in shock.
Scamanda is the true story of a woman whose own words held the key to her secret.
New episodes every Monday.
Follow Scamanda on Apple Podcasts, Spotify, or wherever you listen.
Amanda’s blog posts are read by actor Kendall Horn.
