How Clinic Gym Owners Can Avoid Getting Screwed in Their Next Commercial Real Estate Deal - Colin Carr

In this episode we’re welcoming Colin Carr. Colin is the Founder and CEO of CARR, a leading provider of commercial real estate services for healthcare tenants and buyers. Colin has dedicated the last 15 years specializing in commercial healthcare real estate. Today, he shares tons of tips for successfully navigating real estate deals and lease renewals for clinic gyms and other similar practices.</p> “<em>If you have an expert who’s handling the process, they’re going to set the tone from the very beginning.</em>” - Colin Carr</p> Topics Covered Include</p> <ul> <li>Colin’s background in real estate and what he specializes in.</li> <li>Why it’s important for healthcare professionals to be represented by a real estate professional.</li> <li>The difference between a landlord and a listing agent.</li> <li>How healthcare real estate is unique, plus the most common pitfalls to avoid.</li> <li>Why lease renewals go wrong and how to avoid having it happen to you.</li> <li>How to protect yourself when negotiating a proposal.</li> <li>What Colin revealed to one of the first clients he helped negotiate a healthcare deal with.</li> <li>What to look for in a property’s lease rate, structure, and terms.</li> <li>What to know before you start building out and constructing a new space.</li> <li>The financial and business aspects you need to address during negotiations.</li> <li>How a real estate attorney can help you with your lease (and why a broker can’t do it).</li> <li>When it’s okay to go for a longer lease and how it can be beneficial.</li> <li>Why you shouldn’t sign off on your renewal options without really reviewing them.</li> <li>What build out allowance is and what you need to know about it before you make a deal.</li> </ul>  </p> Learn more about the Clinic/Gym model: <a href="https://clinicgymhybrid.com/">https://clinicgymhybrid.com/</a></p> Grow your clinic with our software platform: <a href="https://trustdrivencare.com/">https://trustdrivencare.com/</a></p> Join the Clinic/Gym Hybrid discussion Facebook group: <a href="https://www.facebook.com/groups/1089660424448127">https://www.facebook.com/groups/1089660424448127</a></p>  </p> CARR: <a href="https://carr.us">https://carr.us</a></p>

00:59:31

How Motivational Interviewing Can Improve Your Clinical Outcomes with Katie Hartlieb

Dr. Katie Hartlieb, the Professor and Program Director in the Functional Nutrition department at Parker University, joins us in this episode. Dr. Hartlieb shares her in-depth knowledge about Motivational Interviewing, a style of human-centered communication designed to empower someone to help them move forward in making positive changes. She explains all about how it can be utilized to provide better outcomes for clients.</p> “<em>It’s not uncommon for someone’s ‘why’ on visit </em><em>#1</em><em> to be very different from their ‘why’ on visit </em><em>#5</em><em>.</em>” - Dr. Katie Hartlieb</p> Topics Covered Include</p> <ul> <li>Why some of the most engaged clients fail to follow through on your recommendations.</li> <li>How Katie came across Motivational Interviewing.</li> <li>The multi-disciplinary team that Katie worked with and what they worked towards.</li> <li>How Motivational Interviewing works and why it’s so beneficial for clients.</li> <li>Uncovering a person’s desire to change and how it can propel them forward.</li> <li>The unique motivations that adolescents have to pursue change.</li> <li>How helpers tend to approach conversations, along with how they can do better.</li> <li>Why motivational interviewing brings relief to both people within the conversation.</li> <li>Where this type of interviewing came from and what it honors.</li> <li>Types of evoking questions used in Motivational Interviewing.</li> <li>Why charting is a part of Motivational Interviewing and how it supports the process.</li> <li>One of the most powerful ways a provider can help facilitate change.</li> <li>The best places to learn more about Motivational Interviewing.</li> <li>When these conversation tools should be used (and when they shouldn’t be).</li> <li>Different types of reflections you can use in Motivational Interviewing.</li> </ul>  </p> Learn more about the Clinic/Gym model: <a href="https://clinicgymhybrid.com/">https://clinicgymhybrid.com/</a></p> Grow your clinic with our software platform: <a href="https://trustdrivencare.com/">https://trustdrivencare.com/</a></p> Join the Clinic/Gym Hybrid discussion Facebook group: <a href="https://www.facebook.com/groups/1089660424448127">https://www.facebook.com/groups/1089660424448127</a></p>  </p> Email Dr. Katie Hartlieb: <a href="mailto:kathrynhartlieb@parker.edu">kathrynhartlieb@parker.edu</a></p>

00:53:25

Leveraging Virtual Assistants for Practice Mastery with Dr. Julie Durnan

In this episode we’re welcoming Dr. Julie Durnan, CEO and Founder of Ginger Desk, to explain the transformative impact of virtual assistants in healthcare. We’ll hear about how Ginger Desk is streamlining clinic operations and enhancing patient care by training virtual assistants to handle administrative burdens, allowing clinicians to focus on delivering personalized patient experiences.</p> “<em>If you don't have an assistant, then you are the assistant.” </em>– Dr. Julie Durnan</p> Topics Covered Include</p> <ul> <li>Why leveraging digital assistants is so beneficial for modern medical practice success.</li> <li>How Dr. Durnan's innovation earned her the Innovate BC Women-Led Venture Prize.</li> <li>Why cost-cutting is just the beginning of virtual assistant benefits in healthcare.</li> <li>How Ginger Desk emerged as a solution to pandemic-induced operational challenges.</li> <li>How virtual assistants can significantly improve staff retention and patient experiences.</li> <li>Why systematic precision combined with personal care elevates healthcare services.</li> <li>Why creating unforgettable patient moments matters for practice growth.</li> <li>How Ginger Desk empowers clinicians to focus on direct patient care.</li> <li>Why meticulous procedures and systems are key to transforming good clinics into great ones.</li> <li>How virtual assistants enable scalability for practices at all professional stages.</li> <li>How virtual assistants help maintain a professional image for healthcare providers.</li> <li>Why best practices learned from various clinics enhance overall VA service efficiency.</li> <li>How VA services address labor challenges and high turnover in healthcare clinics.</li> <li>Why a well-documented system allows consistent delivery of high-quality service.</li> </ul>  </p> Ginger Desk: <a href="https://gingerdesk.com/">https://gingerdesk.com/</a></p>  </p> Learn more about the Clinic/Gym model: <a href="https://clinicgymhybrid.com/">https://clinicgymhybrid.com/</a></p> Grow your clinic with our software platform: <a href="https://trustdrivencare.com/">https://trustdrivencare.com/</a></p> Join the Clinic/Gym Hybrid discussion Facebook group: <a href="https://www.facebook.com/groups/1089660424448127">https://www.facebook.com/groups/1089660424448127</a></p>

00:34:51

Maximizing Healthcare Profits through Engaged Communities with Lee Kara Friedlander

Today Josh is alongside Lee Kara Friedlander to examine the realm of online courses and communities within the healthcare and fitness industries. They share strategies for creating engaging content, building profitable online programs, and fostering a sense of belonging in digital spaces. The success stories of Amy Porterfield and Adriene Mishler are used as benchmarks for sustainable business growth through community interaction and education.</p> “<em>The beauty of the community design is that once it's up and running, you've got people engaging, you've got people commenting… You have less you have to do all the time.” </em>– Lee Kara Friedlander</p> Topics Covered Include</p> <ul> <li>How online courses and communities can transform healthcare and fitness businesses.</li> <li>Why continuous engagement and recurring income are critical for sustainable business models.</li> <li>How expert guidance through life changes, such as prenatal and postpartum care, enhances customer service.</li> <li>Why a strong online presence and authentic community interaction are essential for profitability.</li> <li>How personal touch and expert insights elevate authority and appeal to audiences.</li> <li>The importance of SEO, the customer journey, and multiple touchpoints in resonating with your audience.</li> <li>Why leveraging professional qualifications can impact lives and lead to a desired lifestyle.</li> <li>How crafting a content strategy that stands out in crowded markets can drive success.</li> <li>The role of community engagement in fostering growth and simplifying content creation.</li> <li>How recognizing and rewarding active community members can build a sense of belonging.</li> <li>Why establishing a reliable content creation cadence is necessary for maintaining an active community.</li> <li>How defining your target audience, or avatar, focuses your business and community efforts.</li> <li>Preloading your community with content to create an inviting atmosphere.</li> <li>How involving ideal clients early on can foster active participation and a vibrant community.</li> </ul>  </p> Learn more about the Clinic/Gym model: <a href="https://clinicgymhybrid.com/">https://clinicgymhybrid.com/</a></p> Grow your clinic with our software platform: <a href="https://trustdrivencare.com/">https://trustdrivencare.com/</a></p> Join the Clinic/Gym Hybrid discussion Facebook group: <a href="https://www.facebook.com/groups/1089660424448127">https://www.facebook.com/groups/1089660424448127</a></p>

00:57:01

Advancing Chiropractic Services Through Virtual Assistants and Team Synergy with Dr. Allen Miner

Dr. Allen Miner, the CEO of Chiro Match Makers, joins us in this episode. We’ll hear about strategic team building with Chiro Match Makers, the growing popularity of virtual chiropractic assistants, and how assessing different behavioral profiles can help you make staffing decisions in your practice.</p> “<em>The more you can specialize in what you like, the more you can keep your team specializing in what they like.” </em>– Dr. Allen Miner</p> Topics Covered Include</p> <ul> <li>Why integrating exercise with chiropractic healing combats musculoskeletal pain effectively.</li> <li>Why virtual chiropractic assistants can be key to practice efficiency and growth.</li> <li>How team building with Chiro Match Makers aligns with clinic values and style.</li> <li>Why cognitive and behavioral profiles are crucial in forming successful chiropractic teams.</li> <li>How specializing and outsourcing tasks can attract “A players” to your clinic.</li> <li>Why detailed systems and protocols draw in top talent over high salaries.</li> <li>How virtual assistants from abroad can enhance in-house staff performance.</li> <li>Why strategic staffing includes utilizing on-site and off-site personnel.</li> <li>How delegating administrative tasks improves patient engagement and experience.</li> <li>How technology enables secure and efficient remote work for off-site teams.</li> <li>Why assigning work based on individual strengths fosters business growth.</li> <li>Why email marketing segmentation by patient engagement levels is effective.</li> <li>How investing in quality staff translates to improved operational efficiency.</li> <li>Why sports science video analysis can be offloaded to skilled virtual assistants.</li> <li>How practice management evolves from traditional roles to remote support models.</li> <li>Why pre-evaluating potential hires ensures they fit the practice before interviewing.</li> </ul>  </p> Learn more about the Clinic/Gym model: <a href="https://clinicgymhybrid.com/">https://clinicgymhybrid.com/</a></p> Grow your clinic with our software platform: <a href="https://trustdrivencare.com/">https://trustdrivencare.com/</a></p> Join the Clinic/Gym Hybrid discussion Facebook group: <a href="https://www.facebook.com/groups/1089660424448127">https://www.facebook.com/groups/1089660424448127</a></p>

00:52:49

Elevating the Healthcare Experience Using Responsive Virtual Services with Jenn Collins

Today we’re welcoming Jenn Collins to discuss the integration of trust and technology in healthcare. We’ll talk about how remote reception services can enhance patient care by facilitating responsive communication and streamlining clinic management, along with the benefits and challenges of virtual receptionists and their impact on patient trust.</p> “<em>You might need a receptionist to be on the line to give them the door code to get in, but that can happen from anywhere. They don't need to be sitting at the front desk.” </em>– Jenn Collins</p> Topics Covered Include</p> <ul> <li>Why two-way communication is crucial for building patient trust.</li> <li>How remote reception services streamline administrative tasks in healthcare.</li> <li>Why virtual receptionist services are pivotal in the evolving landscape of healthcare.</li> <li>How a personalized touch from virtual receptionists can improve patient service quality.</li> <li>Why moderate client volume practices benefit most from virtual receptionist services.</li> <li>How remote reception services provide psychological comfort to patients.</li> <li>Why virtual assistance reflects positively on a practice's reputation and efficiency.</li> <li>How the integration of technology reduces healthcare practice overhead costs.</li> <li>Why responsive communication is essential for addressing patient concerns promptly.</li> <li>How virtual receptionists can improve the patient experience at medical check-ins.</li> <li>Why human interactions with receptionists are still valued over digital systems.</li> <li>Why virtual receptionist services need to integrate effectively with EHR systems.</li> <li>How virtual receptionists enhance clinic operations by enforcing policies.</li> <li>Why hiring and retaining a younger workforce is challenging in modern healthcare.</li> <li>Why leveraging professional capabilities is essential for career advancement.</li> <li>Why embracing advanced communication technology is crucial for modern healthcare practitioners.</li> </ul>  </p> Learn more about the Clinic/Gym model: <a href="https://clinicgymhybrid.com/">https://clinicgymhybrid.com/</a></p> Grow your clinic with our software platform: <a href="https://trustdrivencare.com/">https://trustdrivencare.com/</a></p> Join the Clinic/Gym Hybrid discussion Facebook group: <a href="https://www.facebook.com/groups/1089660424448127">https://www.facebook.com/groups/1089660424448127</a></p>

00:37:00

Innovative Approaches to Patient Loyalty and Online Engagement with Jon Morrison

In this episode, marketing expert Jon Morrison joins us to discuss enhancing chiropractic practices with trust-building strategies and advanced technology. Jon is a Certified StoryBrand Guide at Get Clear Consulting, allowing him to give valuable insights on the integration of AI in website creation, the importance of clear online communication, and digital marketing tools that can revolutionize patient engagement and practice management.</p> “<em>The human element remains irreplaceable in others, such as hands-on healthcare services.” </em>– Jon Morrison</p> Topics Covered Include</p> <ul> <li>How a professional online presence builds trust and attracts new patients.</li> <li>Why clear messaging and patient-centric language are key to effective chiropractic websites.</li> <li>How AI post-GPT-3 is revolutionizing content creation for chiropractic websites.</li> <li>Why integrating technology enhances the patient experience and practice efficiency.</li> <li>How to manage your chiropractic practice's online presence with ease and affordability.</li> <li>Why adapting to digital marketing strategies is crucial for chiropractic success.</li> <li>How a well-crafted website serves as the business's welcoming front door.</li> <li>Why understanding the four essential elements of a good website matters.</li> <li>Why embracing modern technology is a step towards a dream chiropractic practice.</li> <li>How to transform your online presence with innovative marketing approaches.</li> <li>Why seamless integration with practice management software like Jane is beneficial.</li> <li>How to leverage digital tools to free up time for patient care.</li> <li>Why creating engaging content is simpler than ever with AI advancements.</li> <li>How patient loyalty and online engagement lead to a flourishing practice.</li> <li>Why combining clinical expertise with entrepreneurial vision maximizes practice potential.</li> </ul>  </p> Learn more about the Clinic/Gym model: <a href="https://clinicgymhybrid.com/">https://clinicgymhybrid.com/</a></p> Grow your clinic with our software platform: <a href="https://trustdrivencare.com/">https://trustdrivencare.com/</a></p> Join the Clinic/Gym Hybrid discussion Facebook group: <a href="https://www.facebook.com/groups/1089660424448127">https://www.facebook.com/groups/1089660424448127</a></p>

00:36:41

Maximizing Clinic Gym Hybrid Success Through Automation with Rick Anderson

Rick Anderson, an expert in automation, joins us today to delve into the transformative impact of automation and CRM systems on clinic gym hybrids. We’ll explore strategies for enhancing client experiences, streamlining operations, and boosting profit margins. The conversation also covers the critical role of structured scripts and frameworks in maintaining consistent, personalized client interactions.</p> “<em>We had a philosophy that kind of guided everything in the way that we built things: we're going to automate everything that could possibly be automated.” </em>– Rick Anderson</p> Topics Covered Include</p> <ul> <li>Why a systematic approach is essential for guiding clients from inquiry to membership.</li> <li>How to challenge the compensation status quo for musculoskeletal providers.</li> <li>Why strategic CRM management is crucial in the fitness and wellness industry.</li> <li>How personal training franchises can pivot from success to survival in economic downturns.</li> <li>Why automation transforms manual tracking into a streamlined, efficient operation.</li> <li>How customer journey automation combines technology precision with human touch.</li> <li>How scripts and frameworks enhance rather than stifle personal client connections.</li> <li>Why consistency in customer interaction scripts is key to effective service.</li> <li>How to refine workflow and prioritize tasks with automation for clinic gym hybrids.</li> <li>Why exercising is the evidence-informed method for long-term pain management.</li> <li>How membership-based business models offer profitability and manageability.</li> <li>Why automating accountability ensures staff responsibility and task completion.</li> <li>How to differentiate high-value tasks from less critical ones for business success.</li> <li>Why visual task management tools are effective for tracking customer interactions.</li> <li>How structured guidance equips teams for captivating performance and conversions.</li> <li>Why automation mastery transforms pain management into profitable clinic gym operations.</li> </ul>  </p> Learn more about the Clinic/Gym model: <a href="https://clinicgymhybrid.com/">https://clinicgymhybrid.com/</a></p> Grow your clinic with our software platform: <a href="https://trustdrivencare.com/">https://trustdrivencare.com/</a></p> Join the Clinic/Gym Hybrid discussion Facebook group: <a href="https://www.facebook.com/groups/1089660424448127">https://www.facebook.com/groups/1089660424448127</a></p>

00:49:16

5 Unknown Tools for Your Clinic Gym

Today we’ll be exploring some under-utilized tools that can help you in operating a successful clinic gym hybrid. Josh offers insider tips on equipment choices, such as the strategic use of flat screens and projectors for education and client engagement. He also emphasizes the importance of storage solutions and the convenience of wheeled storage racks for maintaining an organized and efficient gym space.</p> “<em>Sometimes, it's the small investments that make the biggest difference.” </em>– Josh Satterlee</p> Topics Covered Include</p> <ul> <li>Why incorporating a flat screen or projector is essential for education and client engagement.</li> <li>How to ensure your clinic gym maintains organization and cleanliness for optimal operation.</li> <li>Why a professionally installed projector can be a game-changer for client retention.</li> <li>How the KALLAX cubby system from Ikea can solve storage issues for personal items.</li> <li>Why phone charging stations in cubbies can significantly improve the client experience.</li> <li>How wheeled storage racks revolutionize space utility and facilitate gym cleanliness.</li> <li>How to use a flat screen for internal team education and hosting courses in your gym.</li> <li>Why a clean installation of equipment displays professionalism and aesthetics in your facility.</li> <li>How to strategically place cubby systems for ease of client access and workout flow.</li> <li>How storage racks should be sturdy and organized for kettlebells and dumbbells to prevent clutter.</li> <li>Why adding casters to storage racks is beneficial for mobility and ease of cleaning the gym floor.</li> </ul>  </p> Learn more about the Clinic/Gym model: <a href="https://clinicgymhybrid.com/">https://clinicgymhybrid.com/</a></p> Grow your clinic with our software platform: <a href="https://trustdrivencare.com/">https://trustdrivencare.com/</a></p> Join the Clinic/Gym Hybrid discussion Facebook group: <a href="https://www.facebook.com/groups/1089660424448127">https://www.facebook.com/groups/1089660424448127</a></p>

00:15:53

The Art of Kettlebell Mastery and Life Optimization with Brett Jones

In this episode, Brett Jones, Director of Education at StrongFirst, is back with us once again. He discusses the symbiotic relationship between trust, simplicity, and kettlebell mastery. He shares further insights on how kettlebell training mirrors life's challenges, emphasizing the significance of discipline and resilience. Our chat ranges from the technical aspects of kettlebell workouts to the broader implications for mental and physical health.</p> “<em>By embracing simplicity, whether in technology or training, we find clarity and focus.” </em>– Brett Jones</p> Topics Covered Include</p> <ul> <li>How Brett's resilience as a cancer survivor informs his strength coaching philosophy.</li> <li>Why kettlebell mastery can be transformative, offering strength gains and cardiovascular benefits.</li> <li>How the “Simple and Sinister” program exemplifies the power of minimalist workout routines.</li> <li>Why embracing simplicity in training can lead to profound physical and mental gains.</li> <li>Why the kettlebell's unique design promotes improved shoulder mobility and overall strength.</li> <li>How a 70-year-old woman's strength journey with kettlebells can inspire others.</li> <li>Why “iron cardio” challenges the norm of separating strength and cardiovascular training.</li> <li>Why step loading is crucial for effective kettlebell progression and mastery.</li> <li>How the “Simple and Sinister” routine can significantly improve fitness in just six months.</li> <li>Why the rate of perceived exertion (RPE) scale is important for training progression.</li> <li>How kettlebell training can serve as a metaphor for overcoming life's adversities.</li> <li>Why a blend of strength and endurance is essential for real-world challenges.</li> <li>How kettlebell workouts promote peripheral adaptations beyond traditional cardio metrics.</li> <li>Why physical training can have a profound impact on mental wellness and resilience.</li> <li>How overcoming cancer influenced Brett's approach to fitness and strength training.</li> <li>Why StrongFirst certifications demand both physical and mental fortitude.</li> </ul>  </p> Trust Driven Care: <a href="https://trustdrivencare.com/">https://trustdrivencare.com/</a></p>

01:34:03