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Brands are content. Content is culture. This podcast unpacks it all. Welcome to House of Content, a weekly show that dives into trending topics and what’s bubbling under in the world of creators, lifestyle, careers, and social media. Told from the bi-coastal lens of three women working in top advertising and digital agencies in Los Angeles and New York, this is the audio version of the For You Page. So walk on in. The door’s always open.</p>
Is it just as or is food having a major moment in marketing?
This week, we’re discuss the latest trend in advertising: integrating food into campaign content and visuals. From Rhode's logo embossed sourdough to Phlur and Jacquemus, culinary cues are used to create unexpected thumb-stoppers on social and beyond.
Join us as we examine the impact of food trends on branding, why it's blowing up, and our predictions for what's next.
The old saying goes: Your network is your net worth. In the age of remote to hybrid, how do you cultivate relationships that can help you get ahead professionally?
This week on House of Content, we share our experiences and tips for networking, mentoring, helping younger creatives in the field, and how we find opportunities to grow our network.
From meeting the Sheryl Sandberg to accidentally meeting the founder of Instagram, tune in as we spill the tea on what’s worked for us, and what our goals are for future connections.
Want to network with us? Our DMs are always open!
In the spirit of Halloween, we’re delving into the eerie underbelly of social media: deepfakes, cyber-stalking, catfishing and identity theft, and more.
From our pop culture obsession with true crime to the unsettling way these narratives go viral, we’ll unpack how creators are navigating the landscape, examining the dark side of social.
Join us as we explore the haunting trends that make us question what’s real and who we can trust online.
Everyone and their mother seems to have become a career content creator on TikTok lately, but just because a creator dons a blazer and a tiny mike, that doesn't mean the advice is sound.
This week, we debate some of the worst pieces of advice we've seen on social and share our take on topics like:
From trying bison organs to getting influenced by advanced Korean skin devices on TikTok Shop, we are back to discuss their updated wellness routines, comparing what's hot in L.A., what fads we've fallen for, and what we're currently planning on trying out.
Here's what we cover:
Are you team L.A. or New York? Let us know in our DMs.
Open any social feed: Chances are, there's a creator showcasing a new trend, product, or brand to try. This week, we debate two opposing trends on social: lifestyle creep and underconsumption core.
From last year’s wave of de-influencing to the current embrace of minimalism, we’ll discuss how creators are shifting the narrative from excessive consumption to intentional living.
We examine the complexities of comparison culture and its impact on our wallets and wellbeing. We also dive into the phenomenon of #underconsumptioncore and debate whether it truly leads to more mindful spending or just another trend to keep up with.
What do you want to be known for?
More importantly, do you feel that the persona and brand you put out in the world aligns with what you’re building?
Listen on, because this episode is all about crafting your career narrative.
Recently, we happened to get into a deep conversation about reinventing yourself with a conference attendee in her 50s.
Her advice? It’s never too late to pivot.
Here’s what we cover:
Move over Brat summer, the RTO mandates this Fall are very much accompanied by the office siren aesthetic, that, funnily enough, is most often worn by creators who haven’t ever stepped foot in an office.
But that's not here nor there. This week, we ask ourselves:
What elements of this trend are truly applicable to professional dressing, and most importantly, how have the politics of what we wear shaped our career experiences?
In this episode, we cover the rise of the office siren and #corprcore aesthetic, unpacking its origin, impact, and professional dressing as a whole.
Move over Brat summer, the RTO mandates this Fall are very much accompanied by the office siren aesthetic, that, funnily enough, is most often worn by creators who haven’t ever stepped foot in an office.
But that's not here nor there. This week, we ask ourselves:
What elements of this trend are truly applicable to professional dressing, and most importantly, how have the politics of what we wear shaped our career experiences?
In this episode, we cover the rise of the office siren and #corprcore aesthetic, unpacking its origin, impact, and professional dressing as a whole.
Back for part two of our talk at FUTR North America. If you haven't listened to part one on social strategy and brand platforms, we recommend starting there.
In part two, we discuss creator-led marketing, creator collaboration, and most importantly, investment into social media and what that looks like:
We're back and better than ever. Season four is all about leveling up in different aspects of life from personal to professional, so let's dive in.
After a short catch up, we'll discuss what can only be described as our perennial Roman Empire: Why so many brands fall short on social and what you can do to fix it.
Here's what we cover in part one:
We'll be giving this talk live at FUTR North America in New York; to kick off this season, you can listen to it on this podcast in two parts.
Amanda is a wife. A mother. A blogger. A Christian.
A charming, beautiful, bubbly, young woman who lives life to the fullest.
But Amanda is dying, with a secret she doesn’t want anyone to know.
She starts a blog detailing her cancer journey, and becomes an inspiration, touching and
captivating her local community as well as followers all over the world.
Until one day investigative producer Nancy gets an anonymous tip telling her to look at Amanda’s
blog, setting Nancy on an unimaginable road to uncover Amanda’s secret.
Award winning journalist Charlie Webster explores this unbelievable and bizarre, but
all-too-real tale, of a woman from San Jose, California whose secret ripped a family apart and
left a community in shock.
Scamanda is the true story of a woman whose own words held the key to her secret.
New episodes every Monday.
Follow Scamanda on Apple Podcasts, Spotify, or wherever you listen.
Amanda’s blog posts are read by actor Kendall Horn.
