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Lets Run Facebook Ads: The Podcast
Lets Run Facebook Ads: The Podcast

Lets Run Facebook Ads: The Podcast

Facebook has become one of the most powerful marketing platforms on the planet. It’s the third most visited website globally. The average Facebook user clicks on 11 adverts per month. There has never been a better time to place adverts in front of your target audiences. Nick and James share their knowledge on how to create ads and funnels that will grow your business and share the marketing tactics he still uses to grow all of their clients accounts. Click here to join our Lets Run Facebook Ads Facebook group: https://www.facebook.com/groups/letsrunsocialads Ready to explode your ad campaign results but don't know how? Whether you are running ads for your own business, or for your clients' we can help! Visit - https://theadsclinic.com/

Available Episodes 10

Do your Facebook Ads go from working great to suddenly underperforming? It can be a frustrating reality for many of us that run paid social media ads and it can be difficult to know how to fix it. 

In today's episode of the podcast, Nick gives his insight on this topic: about why your ads may have stopped converting for you and some of the things you can do about. These tips will hopefully help you if you run into these problems of ad fatigue and allow you to get your campaign back on track.

Thanks for listening!

To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads

Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington

You can now watch the episode on Youtube!

One of the questions asked time and time again when it comes to running paid social media campaigns is budget? How much should I spend? Is this too little or too much? Often it can be hard to know what sort of money to set aside and how to balance results with spend.

In today's episode, Nick sits down to discuss budget and brings in some examples from clients he works with. He explains how much you as a brand should be looking to spend as a minimum and why it can be more important to get your content right before focusing on how much your spending.

Thanks for listening!

To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads

Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington

You can now watch the episode on Youtube!

Following on from last episode, Nick goes into some client examples to talk about different audience types when creating and running Meta ads. He outlines the uses of these different audiences, where and how to use them and why sticking to interest-based audiences for your campaigns can still see great results. 

Thanks for listening!

To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads

Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington

You can now watch the episode on Youtube!

Scratching your head trying to work out how to find interest-based audiences on your Meta ads? Have Facebook removed it? Nick is here to teach you how

In today's episode, Nick takes us step-by-step through the process of how to do this, how Ads Manager has changed with recent updates and also his predictions for the future of advertising on Meta. He also gives his advice on Advantage+ and whether or not you should make use of it for your ads.

Thanks for listening!

To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads

Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington

You can now watch the episode on Youtube!

Marketing nowadays often sees video as 'king'. Often, businesses will focus mainly on video content for their ads, especially with the rise of platforms such as TikTok. However, there are many advantages to using statics as well as, and in some cases instead of, videos in your advertising. 

In today's episode, Nick breaks down why statics should not be forgotten about in your marketing strategy and uses examples from clients he has worked with to show why they work so well and how often, they can perform better than video content in creating conversions. 

Thanks for listening!

To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads

Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington

You can now watch the episode on Youtube!

You've nailed the copy and creative and you've optimised your content for every placement on Meta. But there is a problem. Even despite all this, it may be that your ads are not hitting Facebook feeds in the correct way. How do you prevent this?

In today's episode, Nick is joined by long-time business partner James to discuss some of the problems you can face on Meta when trying to use Dynamic Creative, how this affected some of their clients and a few ways counteract it to make sure that your content shines the way it is supposed to. 

Thanks for listening!

To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads

Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington

You can now watch the episode on Youtube!

You can have the perfect image, a great offer and nailed the audience for your ad and it still might not get the clicks. The solution might be more straightforward but something you hadn't considered - the customer may not actually know what your product or service is. 

In today's episode, Nick sits down to talk about a problem he's had with one of his Ads Clinic clients who has a great product but their ad is not getting clickthroughs. He discusses some of the different things they have tested to try and fix this issue and reminds us the importance of making sure that your ads clearly explain what it is that you do. 

Thanks for listening!

To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads

Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington

You can now watch the episode on Youtube!

Attribution is one of the biggest headaches in social media advertising. Every brand wants to know where their traffic is coming from but this can often be very difficult to know for sure. If this is a problem you have also faced, this podcast could help you out. 

In today's episode, Nick talks about attribution and a custom conversion he has created to help attribute some of your incoming traffic. This strategy can be used by anyone running ads across Meta platforms and Nick explains how you can create this yourself to start understanding where some of your potential leads are coming from. 

Thanks for listening!

To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads

Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington

You can now watch the episode on Youtube!

In today's episode of the podcast, Nick discusses why he's been testing a traditional approach to some ad campaigns through Facebook. While Facebook may want you to load in your creative and let it decide who to show it to and when, Nick explains why, in some instances, you can take back some of this control from the algorithm and achieve some better results by deciding which individual sees which content depending on what point they are in the customer journey. Nick refers to examples from clients he works with and shows how to do this and why you should test it out with the campaigns you are running and see if it can boost your results. 

Thanks for listening!

To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads

Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington

You can now watch the episode on Youtube!

Want to follow along? You can find the video version of this podcast on YouTube: 
https://youtu.be/nhvtXLOpcg4

Copywriting can often be a frustrating part of building ads: staring at an empty page wondering what to write. The advent of AI has massively helped this process with tools such as ChatGPT making idea generation much simpler. But did you know AI can also help with building your Meta ads?

In today's episode, Nick takes us through how to use ChatGPT as well as Suggested Text Variations within Ads Manager which can help you come up with alternate versions of your copy and which can be tested to see which performs best alongside your creative.

Thanks for listening!

To join our Lets Run Facebook Ads Facebook group click here: https://www.facebook.com/groups/letsrunsocialads

Follow me on Instagram to keep up to date with all the latest hacks: @nickboddington

You can now watch the episode on Youtube!