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The Amanda Kaufman Show
The Amanda Kaufman Show

The Amanda Kaufman Show

Looking for a dynamic and fun podcast to level up your coaching business? Look no further than The Amanda Kaufman Show! Hosted by the founder of The Coach's Plaza, Amanda Kaufman, this show brings a fresh and inspiring perspective to the world of coaching and personal development. With her wealth of knowledge and experience as a successful coach, Amanda delivers engaging interviews with industry experts and thought leaders that will leave you feeling motivated and inspired to take action. But that's not all! Amanda also offers practical tips and strategies to help you overcome common challenges faced by coaches - from mindset and motivation to marketing and sales. So, if you're looking for the inspiration, knowledge, and tools you need to succeed as a coach, grab your headphones and join the fun on The Amanda Kaufman Show. Tune in to the podcast or subscribe to the YouTube channel today and get ready to level up your coaching game like never before!

Available Episodes 10

 

Embracing AI and Systems in Coaching—Without Losing the Human Touch

In this episode of The Amanda Kaufman Show, we continue the "Coaches That Don’t Suck" series with a special guest: systems expert and entrepreneur, Ryan Brazzell. Ryan is the founder of Assistant Launch, a company that helps fast-growing founders reclaim their time and increase efficiency through a powerful combination of executive assistants, streamlined systems, and advanced AI tools.

Together, we explore a topic that’s crucial for today’s coaches and entrepreneurs—how to leverage AI and automation without losing authenticity and human connection.

Ryan shares how his journey into systems began at a young age with a mindset of saving time and optimizing workflows, a philosophy that he’s built into his work with entrepreneurs and fast-growth businesses.

Today, Ryan's focus is on helping clients implement systems that streamline their processes, from personalized client proposals to automated follow-ups that feel both custom and caring. Ryan emphasizes that systems aren't just about working faster—they’re about freeing up time to focus on what truly matters.

During our conversation, we touch on the growing importance of AI in service-oriented industries like coaching and consulting. With AI tools becoming more accessible and capable, Ryan and I discuss the potential AI holds to make coaching practices more efficient—if we learn to harness it thoughtfully.

Ryan outlines some of the tools and techniques his company uses to personalize client communication at scale, boosting conversion rates and creating a more seamless client experience. He highlights how AI can support business growth by tackling time-consuming tasks, allowing coaches and entrepreneurs to focus on building genuine connections with clients.

We also cover:

  • Balancing Efficiency with Authenticity: Ryan and I both share stories of how we use systems to make our client relationships stronger, without losing that personal touch. Ryan emphasizes that systems aren’t inherently “cold” or “impersonal”—they’re simply tools that can be configured to support real human connection.

  • AI as a Strategic Ally, Not a Replacement: Many coaches fear that AI could undermine their value, but Ryan sees it differently. Instead of replacing the coach’s role, he argues that AI is a powerful ally for amplifying impact. For instance, Ryan explains how his team uses AI to generate initial drafts of proposals and follow-up emails that speak directly to client needs—cutting down repetitive work while still allowing for personalization.

  • Three Essentials for Coaches Who Want to Stand Out: Ryan’s advice for coaches looking to excel boils down to three points: (1) hold clients to a higher standard and encourage their potential, (2) know your unique value and communicate it authentically, and (3) run your practice like a pro by implementing systems that support both your business goals and your clients’ experience.

Ryan’s insights are invaluable for coaches who want to “go pro,” moving beyond simply delivering information and instead creating genuine transformation in their clients’ lives.

He reminds us that in a world where AI can handle repetitive tasks, the unique value of a coach lies in their ability to connect, inspire, and challenge clients to reach new heights.

Finally, we talk about the human element of coaching that’s irreplaceable, no matter how advanced technology becomes. Coaches are facilitators of change, and people will always seek the guidance, empathy, and support of a real person.

Ryan and I both agree: AI can help us streamline processes, but it’s the personal connection that makes coaching so transformative.

Whether you're an AI enthusiast or still hesitant about bringing more technology into your business, this episode offers actionable insights on finding the balance. Join us to learn how to make systems and AI work for you, not against you, so you can focus on what matters most—creating authentic, lasting change for your clients.

With this episode, you'll gain new perspectives on how to build a coaching business that’s both efficient and authentically connected to the people you serve. Tune in for insights, practical strategies, and a roadmap for future-proofing your practice in the digital age!

Connect with Ryan

📸 Instagram: Follow him here  Connect with Amanda

📺 YouTube: Watch our latest episodes and coaching tips on our channel Subscribe here

📝 Blog: Read our latest blog posts for more expert advice and insights Check it out

📸 Instagram: Follow Amanda for daily motivation and behind-the-scenes content Follow here

Be sure to follow along for even more content to help you grow, thrive, and succeed!

The Amanda Kaufman Show: How Coaches Can Use SEO to Attract Clients Long-Term (Guest: Jordan Becerra)

Tired of constantly posting on social media, hoping it’ll lead to your next client?

You’re not alone!

In this episode, Amanda sits down with Jordan Becerra, founder of Influencer SEO, to explore the power of SEO (Search Engine Optimization) as a tool for coaches who want to build sustainable, long-term client attraction.

Jordan brings a unique approach to SEO, having worked with over 300 content creators, digital entrepreneurs, and coaches to help them leverage search engines to reach their ideal clients—without relying on the “hamster wheel” of social media.

In their conversation, Amanda and Jordan break down exactly how coaches can use SEO to reach new clients, why SEO leads are often higher quality than those from social media, and how you can get started with this powerful strategy even if you’re completely new to it.

Here’s what you can expect to learn in this episode:

  • The Key Differences Between SEO and Social Media Marketing Discover why SEO is often the preferred choice for long-term growth and how it differs fundamentally from social media. Jordan explains that, while social media posts are here today and gone tomorrow, SEO-driven content can keep bringing visitors to your website for years.

  • Why SEO Brings Intentional Leads One of the biggest benefits of SEO is that people who find your content through search engines are actively looking for solutions. This means they’re more likely to take meaningful action, like signing up for a newsletter or booking a discovery call. Social media, on the other hand, often attracts people who are just browsing or scrolling, meaning your content has to work even harder to grab their attention.

  • Tips for Getting Started with SEO Jordan shares her top strategies to make SEO simple, even for beginners. She covers the importance of choosing low-competition keywords (instead of going for high-volume ones), how to think like your ideal client, and why focusing on high-value content can make all the difference in your results. These beginner-friendly tips will help you create SEO-optimized content that stands out without feeling overwhelming.

  • When to Use SEO vs. Social Media Amanda and Jordan talk about how each tool can play a unique role in your business. While SEO is ideal for reaching new audiences, social media is best for nurturing and connecting with your existing followers. Together, these strategies can work hand-in-hand to help you build a loyal client base.

  • How SEO Can Guide Your Coaching Offerings Did you know that SEO can actually help you shape and validate your services? Through keyword research, Jordan shows how coaches can understand what people are actively searching for. This allows you to align your offerings with actual demand, making it easier to connect with clients who are ready to buy.

  • SEO as a Long-Term Investment in Your Business Unlike paid ads or social media, where you need to continuously invest time and money, SEO is an asset that grows over time. Jordan and Amanda discuss how SEO can drive consistent traffic to your site, freeing you up to focus on other areas of your business.

Plus, Jordan offers a free SEO evaluation to listeners who want to explore how SEO could benefit their business, along with a special discount for those ready to get started.

If you’re ready to stop hustling on social media and start building a foundation that brings clients to you organically, tune in to this episode of The Amanda Kaufman Show. You’ll walk away with practical tips to get started with SEO, an understanding of how it works differently from social media, and inspiration to start creating content that works for you long-term.

Key Takeaways:

  • SEO vs. Social Media: Why SEO is more sustainable for long-term growth
  • The power of intentional leads and how SEO helps reach high-quality prospects
  • Three easy ways to start with SEO, even if you’re a total beginner
  • Using SEO insights to shape and validate your coaching programs
  • How SEO complements social media to create a balanced, effective marketing strategy

For coaches ready to grow their impact beyond social media, this episode is a must-listen. Amanda and Jordan bring a fresh, practical approach to SEO that will leave you feeling empowered to start attracting clients in a new, sustainable way.

Connect with Jordan

📸 Instagram: https://www.instagram.com/jordantbecerra/ https://www.instagram.com/influencerseo/ 

🌐 Website: www.influencerseo.com 

Connect with Amanda

📺 YouTube: Watch our latest episodes and coaching tips on our channel Subscribe here

📝 Blog: Read our latest blog posts for more expert advice and insights Check it out

📸 Instagram: Follow Amanda for daily motivation and behind-the-scenes content Follow here

Be sure to follow along for even more content to help you grow, thrive, and succeed!

Coaches Who Don’t Suck: Insights with Samantha Belle on Success, Self-Acceptance, and the Art of Effective Coaching

In this episode of The Amanda Kaufman Show, Amanda dives deep with performance coach Samantha Belle, uncovering what it truly means to be a coach who doesn’t just show up—but truly makes a difference.

Samantha’s unique approach combines practical productivity and performance coaching with transformative mindset and subconscious work.

Together, Amanda and Samantha discuss the journey of personal healing, self-confidence, and the critical practices every coach can adopt to better support their clients and themselves.

Here’s what you can expect from this episode:

Embracing Your “Favorite Self”

One of Samantha’s core insights is the idea of embracing your “favorite self” rather than viewing your “higher self” as something distant or idealized.

In this episode, she explains how connecting to a “favorite” version of yourself grounds confidence and allows for authentic growth. Amanda shares her personal experience of working with Samantha to embrace her own favorite self—a shift that transformed her business and sense of self.

The Three Core Traits of Great Coaches

According to Samantha, effective coaches have three essential traits that set them apart:

  1. Certainty of Self: Grounded confidence in who you are today, your current abilities, and where you’ve come from.
  2. Confidence to Influence: The belief in your power to shape your environment, cultivate meaningful connections, and make impactful decisions.
  3. A Consistent Practice to Re-Center: A grounding practice—whether spiritual, reflective, or meditative—that keeps you aligned and moving forward.

These aren’t just abstract qualities; they’re powerful, actionable traits that every coach can develop to create lasting impact.

Healing as a Foundation for Impact

Samantha’s journey into coaching began with her own healing process, and she shares how a life-changing experience with hypnotherapy opened her to the importance of subconscious work.

Her background in personal healing drives her to bring real transformation to her clients, and she encourages coaches to consider their own journeys to self-awareness and healing as foundational to their work with others.

The Importance of Unplugging and Recharging

Burnout is real, especially in high-touch fields like coaching. Samantha emphasizes the difference between “unplugging” and “recharging”—both necessary for sustainable success.

She offers actionable tips for overcoming the guilt many of us feel when we take time off, encouraging coaches to integrate rest as a productive, intentional part of their routine.

Practical Meditation and Journaling for Real Life

Samantha and Amanda also dive into the benefits of meditation and journaling, especially for those who don’t feel “naturally” suited to these practices. Samantha explains how meditation doesn’t have to be an hour-long silent ordeal, and that journaling doesn’t have to be legible or “perfect.” From mindfulness practices to intuitive flow journaling, they explore ways to make these tools accessible and impactful for everyday life.

A Life of Curiosity and Openness to Change

Throughout her life, Samantha has embraced new experiences and challenged herself in creative ways. Her willingness to try new things and accept variety has made her a resilient and adaptable coach, which has benefited her clients tremendously.

Her story is a reminder of the power of openness and personal evolution, a quality that makes her coaching style both unique and incredibly effective.

Whether you’re a seasoned coach or someone just starting out, this episode is packed with actionable insights, reflective prompts, and inspiration to deepen your practice.

Samantha’s wisdom on self-acceptance, grounded confidence, and creating an impactful coaching practice is something every listener can learn from.

Tune in to discover what it takes to be a coach who not only meets expectations—but exceeds them, every day.

Connect with Samantha

 📸 Instagram: Follow Samantha here!

🌐 Website: www.itssamanthabelle.com

Looking for more inspiration and actionable insights? Check this out! 

📺 YouTube: Watch our latest episodes and coaching tips on our channel Subscribe here

📝 Blog: Read our latest blog posts for more expert advice and insights Check it out

📸 Instagram: Follow Amanda for daily motivation and behind-the-scenes content Follow here

Be sure to follow along for even more content to help you grow, thrive, and succeed!

Podcast Summary:

Welcome to The Amanda Kaufman Show, where we dive into conversations with trailblazing coaches, industry experts, and leaders who are redefining success on their own terms! In this episode, Amanda sits down with Jamie McKinney, a dynamic coach, speaker, and author whose mission is to help women ditch doubt, speak with confidence, and thrive in their careers. Jamie’s journey from a successful career in male-dominated industries to becoming an empowering force for women’s confidence is a story full of valuable lessons for anyone looking to build a meaningful, sustainable coaching business.

In this conversation, Jamie shares her powerful journey, including what led her to write her book Speak Up Sister: The Professional Woman’s Guide to Confidence and Success and ultimately dedicate herself to helping other women find their voice.

Jamie opens up about the pivotal moments in her career—like navigating her own dramatic exit from corporate life and the decision to launch her coaching business—that inspired her to teach others how to advocate for themselves and take charge of their professional journeys.

Key highlights from this episode include Jamie’s unique strategies for confidence-building, her approach to designing a “MAC Team” of Mentors, Allies, and Champions, and her formula for balancing passion with strategic growth.

Jamie explains how her MAC Team—an essential support network—helped her build her career in a way that was intentional, resilient, and connected. She encourages listeners to surround themselves with people who will challenge and support them, likening this team to a “pit crew” that keeps you ready for any obstacle as you pursue your goals.

Jamie also shares her approach to continual personal and professional development, a strategy she says has been essential to her success. Each year, Jamie focuses on learning a new coaching skill and a new business skill, so she’s always growing in ways that serve her clients and sustain her business. Her advice to coaches who want to make coaching their main hustle?

“If you’re doing coaching as a business, you have to treat it like a business, not just a hobby.”

 Jamie’s insights here are an invaluable reminder that building a sustainable coaching career is as much about strategy as it is about heart.

Listeners will walk away with three actionable keys to coaching success:

  1. Passion for the work,
  2. Intentional skill-building, and
  3. Strategic connection with a community that fuels growth.

Jamie’s advice also includes tips on protecting your energy as a coach by focusing on clients who are aligned with your values, because as she says, “The only thing worse than having no clients is having the wrong clients.”

Tune in to learn how Jamie has built a coaching practice that empowers others to find their voice and succeed—and how you can apply her insights to your own career journey.

And don’t miss the free gift she shares with listeners: her Speak Like a Boss practice guide, a powerful tool with real-world scenarios to help you communicate more assertively and effectively in the workplace. Download it at https://www.jamiemckinney.com/slab to get started!

If you’re ready to take your confidence, career, and coaching practice to the next level, this episode is packed with inspiring, practical advice you won’t want to miss.

Looking for more inspiration and actionable insights?

📺 YouTube: Watch our latest episodes and coaching tips on our channel Subscribe here

📝 Blog: Read our latest blog posts for more expert advice and insights Check it out

📸 Instagram: Follow Amanda for daily motivation and behind-the-scenes content Follow here

Be sure to follow along for even more content to help you grow, thrive, and succeed!

 

Embracing Vulnerability in Business: The Key to Authentic Growth and Connection

In this episode of The Amanda Kaufman Show, Amanda dives deep into the often misunderstood concept of vulnerability in business.

With over eight years as an entrepreneur and a decade of corporate experience, Amanda reflects on her journey from fearing judgment to embracing vulnerability as a strategic strength.

Amanda shares how her career began in corporate strategy, where she discovered her talent for people development—helping others unlock leadership potential and balance their professional and personal lives.

Yet, when she transitioned into entrepreneurship, Amanda struggled with being seen, afraid of how her imperfections might be perceived online. Over time, she realized that vulnerability is not about displaying weakness; it’s about showing authenticity and how you’ve overcome challenges.

This episode explores how vulnerability can be a powerful tool for building genuine relationships with clients, colleagues, and even larger audiences. Amanda emphasizes that today’s business landscape, especially for coaches and entrepreneurs, is all about connection. People don’t just want polished perfection—they crave real, relatable stories.

Through her own experiences, Amanda explains how sharing your struggles and growth journey can create deep trust and lasting impact.

Key highlights of the episode include:

  • What vulnerability truly means in a business context—and why it’s not a sign of weakness.
  • How to use vulnerability strategically to foster deeper relationships with clients, partners, and your community.
  • Amanda’s personal story of navigating major business challenges—from marketing mishaps to team transitions—and how embracing vulnerability helped her find support and grow.
  • Practical tips on how to get more comfortable with vulnerability, including starting small, letting go of perfection, and sharing stories that serve your audience.

Amanda also touches on the importance of self-awareness and self-compassion in cultivating authentic vulnerability. She reminds listeners that vulnerability, when shared from a place of healing, not only helps others feel seen but also empowers them to overcome their own obstacles.

If you’ve ever felt afraid of sharing your struggles or imperfect moments, this episode is for you. Discover how getting real about your challenges can unlock deeper connections, fuel personal growth, and ultimately, strengthen your business.

Tune in for actionable insights and inspiration on how to leverage vulnerability as a tool for success. And if you enjoy this episode, don’t forget to subscribe, leave a review, and share it with a friend who could benefit from this powerful message!

Looking for more inspiration and actionable insights?

📺 YouTube: Watch our latest episodes and coaching tips on our channel Subscribe here

📝 Blog: Read our latest blog posts for more expert advice and insights Check it out

📸 Instagram: Follow Amanda for daily motivation and behind-the-scenes content Follow here

Be sure to follow along for even more content to help you grow, thrive, and succeed!

In this inspiring episode of The Amanda Kaufman Show, we dive deep into the story of Muriel Vandenbulcke, a life and business strategist whose journey to coaching came from an unexpected, life-changing moment.

After building a successful marketing agency and finding herself quickly overwhelmed, Muriel experienced a powerful realization: “I didn’t want to die for a life I didn’t want to live.”

This critical turning point led her to a new path—one dedicated to helping others find meaning, alignment, and fulfillment in their lives and businesses.

Muriel’s journey wasn’t just about changing careers; it was about redefining her relationship with success and building a life centered on authenticity.

In this episode, she shares candidly about the challenges she faced, from battling doubt to overcoming the stigma around mental health and career change. Her openness about these struggles is not only refreshing but a much-needed reminder that the path to success is rarely straightforward—and that, sometimes, our biggest challenges can lead to our greatest transformations.

We explore:

  • Muriel’s transformational story and how embracing her “rock bottom” helped her craft a career that feels true to her values and purpose.
  • The unexpected path to becoming a coach—and why coaching isn’t about “fixing” people, but about empowering clients to find their own answers and lead their own journeys.
  • Three qualities of a great coach: Muriel believes that the best coaches don’t try to lead the way; they walk alongside their clients, encouraging growth through vulnerability, powerful questions, and honest support.
  • The importance of vulnerability and trust in coaching and how these qualities break down barriers, allowing clients to experience authentic change.
  • How Muriel overcame self-doubt by looking back on her journey, documenting her progress, and leaning into her purpose to help others transform their lives.

Muriel’s insights remind us that true coaching is more than a job—it’s a commitment to walking with clients as they uncover their own potential. She shows that every experience, whether a success or a struggle, is an opportunity to help others and to redefine what success really means.

Whether you’re in the coaching field, considering a career pivot, or looking to feel more aligned in your life, Muriel’s story offers motivation, empathy, and practical insights. Join us for an episode full of empowering lessons on resilience, the power of authenticity, and how we can all find fulfillment on our own terms.

Listen now for a candid, uplifting conversation on creating a life and career you truly believe in!

Looking for more inspiration and actionable insights?

📺 YouTube: Watch our latest episodes and coaching tips on our channel Subscribe here

📝 Blog: Read our latest blog posts for more expert advice and insights Check it out

📸 Instagram: Follow Amanda for daily motivation and behind-the-scenes content Follow here

Be sure to follow along for even more content to help you grow, thrive, and succeed!

Raising Future Leaders: Parenting and Coaching Insights with Priyanka Pandey

In this episode of The Amanda Kaufman Show, I’m joined by the inspiring Priyanka Pandey, a parenting coach who has a passion for empowering parents to raise confident, responsible, and self-aware children.

Priyanka shares her unique approach to parenting, focusing on how parents can instill leadership qualities in their kids from a young age—what she calls “leader-maker parenting.”

We dive into her journey from being a busy mom of two to coaching over 40 people for free, all while building her own coaching business.

Priyanka has over 14 years of human resources experience, which has given her key insights into why some leaders excel while others struggle. Her belief? It all starts at home with how children are raised.

In this episode, we discuss:

  • The foundation of leadership in parenting: Priyanka explains why parents are the first and most important leaders in their children’s lives and how we can teach decision-making, accountability, and ownership from a young age.
  • The power of small beginnings: Priyanka shares her story of how casual coaching for friends and family turned into something much bigger, and how she overcame self-doubt to step fully into her role as a coach.
  • Consistency and authenticity: How showing up every day and being your authentic self is the key to building lasting relationships with clients and an engaged audience.
  • Overcoming fear and self-doubt: Priyanka talks candidly about the fears many new coaches face—fear of judgment, fear of not being “good enough”—and how to overcome them with faith in yourself and the value you bring.
  • Building a coaching business: Priyanka gives a behind-the-scenes look at how she transitioned from helping friends for free to growing her own business, with a goal of serving 100 paying clients in the next year.

Priyanka’s insights go beyond parenting and offer powerful takeaways for anyone in the coaching space, or anyone looking to start their own business.

Whether you’re a parent seeking to raise future leaders or a coach looking for ways to grow your impact, this episode is packed with practical tips and inspiration.

Plus, Priyanka shares a special gift for listeners—her 26-day A-Z affirmation guide that parents can use with their kids to build positive, leadership-oriented mindsets from an early age. You won’t want to miss this!

To connect with Priyanka and download her affirmations guide, follow her on Instagram at @PriyankaMumma and DM her the word “affirmation.”

Looking for more inspiration and actionable insights?

📺 YouTube: Watch our latest episodes and coaching tips on our channel Subscribe here

📝 Blog: Read our latest blog posts for more expert advice and insights Check it out

📸 Instagram: Follow Amanda for daily motivation and behind-the-scenes content Follow here

Be sure to follow along for even more content to help you grow, thrive, and succeed!

Finding Your Inner Magic with Jason Lorber | The Amanda Kaufman Show

In this episode of The Amanda Kaufman Show, I’m excited to welcome Jason Lorber, founder of Aplomb Consulting, for an insightful conversation on what it takes to be a coach who doesn’t just get by—but truly thrives.

If you’re a coach, leader, or entrepreneur looking for inspiration and practical tips to take your practice to the next level, you won’t want to miss this episode!

Jason shares his unique journey from business school to running a successful consulting and coaching practice, where he’s helped countless leaders and organizations tap into their inner magic. His key philosophy? "Everyone has a magic inside them, and no one likes being told what to do."

Jason dives deep into the importance of finding your unique strengths and using them to serve others, while also staying open to new opportunities and challenges.

We also talk about:

  • Why adaptability is key: Jason’s journey from consultant to coach wasn’t linear—he followed the needs of his clients and embraced new roles, from mediator to team-builder.
  • Building relationships that matter: Learn Jason’s strategy for cultivating meaningful connections over time, including how a simple habit of reaching out can lead to big opportunities—even from someone you haven’t spoken to in years!
  • Success adjacency: Discover the power of being in service and how success often comes from saying “yes” to adjacent opportunities you hadn’t planned for.
  • The comparison trap: Jason and I break down the idea of comparison as the “thief of joy” and offer a fresh perspective on how to admire others while staying focused on your own path.
  • 3 tips to be a coach who doesn’t suck: From finding clarity in your purpose to treating yourself with kindness, Jason shares his top advice for any coach who wants to build a thriving practice.

This episode is packed with actionable insights and plenty of laughs as we discuss the ups and downs of growing a coaching business, and the mindset shifts that can help you unlock your true potential.

About Jason Lorber Jason Lorber is the founder of Aplomb Consulting, where he helps leaders and organizations facilitate change through strategic planning, executive coaching, team-building, and mediation. He’s also a stand-up comedian and former member of the Vermont House of Representatives, bringing a unique mix of creativity and leadership to everything he does.

Connect with Jason - On LinkedIn or check out his webiste HERE

Looking for more inspiration and actionable insights?

📺 YouTube: Watch our latest episodes and coaching tips on our channel Subscribe here

📝 Blog: Read our latest blog posts for more expert advice and insights Check it out

📸 Instagram: Follow Amanda for daily motivation and behind-the-scenes content Follow here

Be sure to follow along for even more content to help you grow, thrive, and succeed!

In this inspiring episode of The Amanda Kaufman Show, we’re joined by the incredible Amy Jordan—an entrepreneur, inventor, coach, and the founder of Wundabar Pilates. Amy’s story is a powerful reminder that success isn’t just about achieving professional milestones, but about finding alignment in life and work.

Amy’s journey started in corporate America, where she held a dream job as Senior Vice President at Marvel. While the work was exciting and the people inspiring, Amy felt that something was missing. She realized she wasn’t fulfilling her true purpose, and that’s when she decided to take a leap into the world of Pilates. Since then, Amy has built a thriving business with 12 studios across the country, multiple patented inventions, and a mission to help people feel amazing in their own skin.

Throughout this conversation, Amy shares the pivotal moments that led her to follow her heart and create a career that aligns with her deepest values. She talks about the importance of movement and how Pilates allows her to help clients feel stronger, more confident, and empowered from the inside out.

But this episode is about so much more than fitness—it’s about what it means to live and work in alignment. We explore how Amy’s shift from corporate life to entrepreneurship has impacted her personally, professionally, and emotionally. She discusses the power of creating space for others to thrive, how to build a judgment-free environment, and why she focuses on helping people feel good rather than chasing external validation.

One of the most valuable takeaways from this episode is Amy’s unique approach to coaching. Her authenticity, grace, and ability to connect with people are key to her success. She explains how holding space for her clients—whether they’re Olympians or individuals who haven’t worked out in years—creates an environment where people feel seen, supported, and encouraged to move at their own pace.

We also dive into the topic of alignment in business. Amy shares how stepping into her purpose transformed not only her business but also her entire outlook on life. She discusses the importance of investing in coaching, even for seasoned entrepreneurs, and how it has helped her expand her vision, delegate tasks, and focus on what truly matters.

This episode is packed with wisdom for anyone who is seeking more clarity, alignment, and purpose in their work and life. Whether you’re a coach, an entrepreneur, or someone looking for inspiration, Amy’s story will motivate you to take bold steps toward living a life that feels truly authentic.

Key highlights from this episode include:

  • Amy’s transition from a successful corporate career to building a thriving Pilates empire
  • The importance of alignment and how it leads to both personal fulfillment and professional success
  • How creating judgment-free spaces can foster transformation for clients
  • Why Amy focuses on internal transformation over external appearance in her Pilates practice
  • The power of coaching and how it can unlock new levels of growth for even the most seasoned professionals
  • Practical tips on creating authentic connections with clients and building trust in business

Amy Jordan’s story is a testament to the power of following your passion, staying true to your values, and creating spaces where others can thrive. You won’t want to miss this conversation if you’re ready to feel inspired, aligned, and motivated to take action in your own life!

Connect with Amy: Follow Amy on Instagram and TikTok: @AmyJordanOfficial Learn more about Wundabar Pilates: @WundabarPilates

Looking for more inspiration and actionable insights?

📺 YouTube: Watch our latest episodes and coaching tips on our channel Subscribe here

📝 Blog: Read our latest blog posts for more expert advice and insights Check it out

📸 Instagram: Follow Amanda for daily motivation and behind-the-scenes content Follow here

Be sure to follow along for even more content to help you grow, thrive, and succeed!

Why Your Website is Critical to Coaching Success: An Interview with Jeffro F.

In this episode of The Amanda Kauffman Show, I sit down with Jeffro F., founder of FroBro Web Technologies, to dive deep into why every coach needs a website that not only looks good but functions as a powerful tool for business growth.

Whether you're a seasoned coach or just starting out, this episode is packed with valuable insights on how to make your website work for you, not against you.

🔑 Key Takeaways:

  1. First Impressions Matter: Jeffro shares why your website is often the first impression potential clients have of your business—and why that impression has to count. It’s more than just aesthetics. If your site doesn’t communicate professionalism and credibility, visitors may lose confidence in your ability to help them.

  2. Start Where You Are: Whether you're working with a $500 budget or ready for a custom $6,000 build, Jeffro highlights the importance of launching your website early in your journey. Your site is a dynamic tool that should grow and evolve alongside your business. It’s never truly "done."

  3. Hiring the Right Developer: Not tech-savvy? No worries. Jeffro provides great advice on how to find the right developer, emphasizing the importance of clarity. Knowing what you want your website to achieve—be it showcasing case studies or generating leads—will help you hire the best person for the job.

  4. Building Relationships Through Your Website: Your website can help you nurture relationships with potential clients. Even if someone isn’t ready to commit to a coaching program, your website can offer them free resources, lower-priced services, or ways to stay connected until they are ready to take the next step.

  5. The Value of Coaching in Business: As a strong advocate of coaching, Jeffro opens up about how coaching has helped him identify blind spots and grow his business. His experiences mirror what many of us know to be true: a good coach helps you move faster and avoid pitfalls by offering insights you might not have considered.

✨ What You'll Learn:

  • The common mistakes coaches make with their websites and how to avoid them.
  • How to balance aesthetics with functionality for a site that converts visitors into clients.
  • Why having a website early on can actually help you clarify your brand, niche, and messaging.
  • Practical advice for hiring a web developer that will deliver results and help you make a solid investment.
  • How your website plays a role in maintaining and growing relationships with prospects and clients.

💡 Why This Matters:

As a coach, you’re offering guidance and expertise to your clients, but without a strong online presence, it’s difficult to project that value to the world. A well-crafted website is a reflection of your business and the professionalism you bring to your coaching practice. In this episode, Jeffro and I break down exactly how to make sure your website works for you—and why it’s never too early to start.

Connect with Jeffro

📸 Instagram: @frobroweb,  @jeffro.official  📱LinkedIn: Connect here 

Connect with Amanda 

📺 YouTube: Watch our latest episodes and coaching tips on our channel Subscribe here

📝 Blog: Read our latest blog posts for more expert advice and insights Check it out

📸 Instagram: Follow Amanda for daily motivation and behind-the-scenes content Follow here

Be sure to follow along for even more content to help you grow, thrive, and succeed!