How Physical Therapists Can Thrive Online

We explore how physical therapists and healthcare professionals can leverage content creation to boost their brands and scale their impact. </p><br /></p>Key Highlights:</p>00:01:45 - Why physical therapists should start documenting, not creating, their daily practice.</p>00:16:32 - Breaking down revenue streams of top YouTubers and how PTs can replicate these models.</p>00:30:24 - Real talk on the ATI stock price, SPACs, and what it reveals about the physical therapy industry.</p>00:40:15 - Connecting patient care to content creation and building authentic, engaging online communities.</p>00:50:05 - The power of building relationships with your audience — personal touches, loyalty, and referrals.</p><br /></p>00:01:45 - Documenting Daily Practice for Content</p>00:16:32 - Revenue Models from Successful YouTubers</p>00:30:24 - The ATI Stock Story and Lessons for PTs</p>00:40:15 - Creating Authentic Connections with Content</p>00:50:05 - Customer Loyalty & Turning Patients into Content</p><br /></p>We break down real-life strategies used by successful YouTubers and apply those insights to physical therapy, highlighting how capturing everyday moments can translate into exponential growth. Dive into industry analysis of public PT companies like ATI and learn the power of turning routine treatment sessions into engaging, high-converting content.</p>

01:07:37

Mastering Physical Therapy Business & Passion

We talk with John Gallucci, the dynamic founder of JAG Physical Therapy, for a conversation packed with motivation, insight, and powerful lessons from his journey. </p><br /></p>0:01.881 - Welcome and Introduction</p>0:11.045 - The Story Behind the Chair</p>0:42.670 - Professional Praise and Publications</p>1:32.153 - Books and Their Impact</p>2:24.174 - Soccer and Baseball Books</p>3:45.115 - Birth of the JAG Method</p>4:47.598 - From Brooklyn to Staten Island</p>7:00.053 - Lessons from Family Business</p>9:15.803 - The Humility Practice</p>10:13.507 - Building Relationships and Community</p>13:13.073 - Founding JAG Physical Therapy</p>14:44.448 - Scaling from One to Two Clinics</p>15:24.943 - Importance of Retaining Talent</p>18:38.122 - Meeting Gene Simmons</p>20:43.344 - Lessons from KISS and Marketing</p>23:32.626 - Mentorship and Family Influence</p>25:32.348 - Final Words of Wisdom</p><br /></p>From growing up in Brooklyn to leading over 150 community-based clinics, John shares the pivotal moments and mentors that shaped his career. Discover how his family’s business struggles, love for physical therapy, and passion for community service transformed his life and business philosophy. Learn what it takes to scale a PT practice, maintain humility, and build lasting success, along with a few marketing lessons he picked up from rock legend Gene Simmons. Don't miss this candid and energetic episode filled with real-world wisdom for every aspiring entrepreneur and PT professional!</p><br /></p><br /></p><br /></p>

00:29:53

How BlazePod is Revolutionizing Physical Therapy

Jimmy McKay sits down with MC Cummings, a strength and conditioning coach and neurocognitive training expert, to dive deep into the groundbreaking potential of BlazePod technology. </p><br /></p>00:00 – Intro to BlazePod & MC Cummings</p>05:32 – The Competitive Edge in Therapy: Motivation Through Tech</p>12:15 – Improving Cognitive Agility in Physical Therapy</p>17:55 – Application in Geriatric and Pediatric Patients</p>25:30 – Future Technology: Integrating Data and BlazePod</p>33:08 – Practical Examples & Use Cases</p>41:36 – The ROI of BlazePod in Clinics</p><br /></p>Discover how BlazePod is transforming physical therapy, sports performance, and neurocognitive training through reaction-based drills that improve focus, coordination, and patient outcomes. </p><br /></p>We discuss applications for geriatric and pediatric populations, the evolution of tech tools in physical therapy, and the future of BlazePod's integration into standardized return-to-play protocols.</p><br /></p>Key Discussion Points:</p><br /></p>[00:01:15] Introduction to BlazePod Technology in Therapy</p>[00:10:45] Competitive & Motivational Aspects of Reaction Training</p>[00:17:30] Using BlazePod in Geriatric and Pediatric Settings</p>[00:27:15] Future Innovations & Data-Driven PT with BlazePod</p>[00:37:05] Real-World Success Stories & Applications</p><br /></p>About the Guest:</p>MC Cummings shares insights from his years as a coach and tech enthusiast, explaining how BlazePod is changing how therapists and trainers engage clients and measure outcomes.</p><br /></p>Connect with Us:</p>Don't miss out on our future episodes! Subscribe and follow for more cutting-edge discussions in physical therapy and performance coaching.</p><br /></p>Keywords: </p><br /></p><br /></p><br /></p>

00:48:43

The Future of Physical Therapy Tech is Here and It's Changing Everything

Explore the transformative power of diagnostic ultrasound and cutting-edge technology in physical therapy practices. </p><br /></p>00:00 - Introduction: Why Diagnostic Tech Matters in PT</p>05:12 - Leveraging Diagnostic Ultrasound in Practice</p>15:33 - Building Patient Trust with On-the-Spot Diagnostics</p>23:45 - Marketing Strategies for PTs Using Innovative Tech</p>34:10 - Monetizing Content and CPM/RPM Breakdown</p>42:20 - Real-World Examples and Case Studies in PT</p>51:35 - AI in Physical Therapy: Complementing Care, Not Replacing It</p>01:02:44 - Parting Thoughts and Closing Remarks</p><br /></p>This engaging discussion uncovers how high-tech tools are reshaping patient care, marketing strategies, and how therapists can grow their practices with innovative approaches.</p><br /></p>Key Points Discussed:</p><br /></p>How Diagnostic Ultrasound Enhances PT Care: Real-life examples of diagnosing tears, fractures, and more.</p>Marketing Your PT Practice with New Tech: Strategies to build trust and attract new patients through innovative diagnostics.</p>Monetizing Content and Reaching the Right Audience: Insights into leveraging YouTube and other platforms for growth.</p>Understanding CPMs and RPMs for Online Content: How to maximize revenue and target the right audience with content.</p>Special Guests:</p><br /></p>Co-Hosts Tony Maritato (Physical Therapist & Business Expert) and Dave Kittle (Physical Therapy Entrepreneur).</p>

01:03:11

5 Shocking Ways Clinical Theater is Changing the Face of Patient Care

The intriguing concept of "clinical theater" in physical therapy. </p><br /></p>This engaging conversation covers how perception, environment, and non-clinical elements like attire, communication style, and equipment influence patient outcomes. </p><br /></p>From leveraging placebo effects to building patient trust and showcasing advanced recovery tools, this episode is packed with valuable insights for clinicians and business owners in the physical therapy field.</p><br /></p>Key Discussion Points:</p><br /></p>What is "clinical theater," and why does it matter in patient care?</p>How non-clinical factors impact perceived value and outcomes.</p>Case studies: Integrating technology and environmental elements in PT.</p>Strategies for creating transformative patient experiences.</p>Using negotiation tactics to build strong relationships with clients.</p>

00:59:16

Magnetic Content Wins: What Generational Marketing Can't Teach You

Content creation is changing rapidly, and connecting with diverse generations—Gen Alpha, Millennials, Boomers, and more—requires a sharp strategy. Join Jimmy McKay, Tony Maritato, and Dave Kittle as they explore generational marketing trends, content types that resonate, and effective strategies for creating high-engagement video and social media content. From leveraging heat maps of content preference to unlocking powerful video production hacks, this episode dives deep into maximizing your audience reach and impact.</p><br /></p><strong>In This Episode:</strong></p><ul><li>Generational marketing insights and how different age groups prefer to engage with content</li><li>Creating high-impact long-form and short-form video content</li><li>Overcoming camera anxiety and leveraging 'batting practice' for better video performances</li><li>Building content packages for large and small-scale businesses</li><li>Real-world case studies and practical takeaways for content creators</li></ul><br /></p><strong>Target Audience:</strong> Content creators, marketers, business owners, healthcare professionals, and anyone looking to make their content stand out.</p><br /></p><strong>Special Guests:</strong> None (Host: Jimmy McKay; Co-Hosts: Tony Maritato, Dave Kittle)</p><h3><br /></h3>

00:57:44

Inside Life as a Space Force Physical Therapist

Sarah Ward is a physical therapist and Holistic Health Integrator for the U.S. Space Force. </p><br /></p>She talks about her unique journey from tactical physical therapy with the Air Force to pioneering health and wellness strategies within the Space Force. Sarah shares her insights on the development of embedded care programs, the importance of preventative and lifestyle medicine, and how cognitive and physical performance intersect in this high-stakes setting. </p><br /></p>0:00 - Intro and Sarah Ward’s Favorite Space Camp Memories</p>2:10 - Sarah’s Unique Path to Physical Therapy in the Space Force</p>6:18 - Embedded Care Model Explained</p>8:40 - Space Force’s Holistic Health Approach</p>10:50 - Focus on Preventative Care & Board Certification in Lifestyle Medicine</p>13:40 - Wearable Technology and Military Fitness Innovations</p>16:55 - Why Space Force Recruits Cognitive High Performers</p>19:08 - Tactical vs. Civilian PT: Key Differences</p>21:35 - How Stand-Up Comedy Balances High-Stakes Work</p>24:00 - Improv and PT: Using Humor in Healthcare</p>28:42 - Space Force: A New Frontier for PT Professionals</p>31:00 - Sarah’s Parting Advice for Clinicians</p><br /></p>From wearable technology studies to understanding fitness in restricted areas, Sarah reveals how the Space Force is breaking ground in healthcare innovation.</p><br /></p>If you're interested in tactical human performance, the intersection of physical therapy and high-performance medicine, or how PTs contribute to mission-critical work, this episode is packed with eye-opening insights. Plus, Sarah’s passion for stand-up comedy adds a fresh perspective on balancing intense work with humor.</p><br /></p>Key Points Discussed:</p><br /></p>Sarah Ward’s path to Space Force as a PT and health integrator</p>The groundbreaking embedded care model in the Space Force</p>How preventative and lifestyle medicine support cognitive and physical performance</p>Insights into wearable tech studies and military fitness innovations</p>The role of humor in balancing a high-intensity career</p>Target Audience: Physical therapists, healthcare professionals, tactical PTs, those interested in lifestyle medicine, and anyone curious about the Space Force's unique approach to health optimization.</p><br /></p>Relevant Keywords: </p>

00:25:00

From Side Hustle to Full Business: Creating a Subscription Model for Your PT Practice

The evolving landscape of physical therapy as clinicians consider new business models beyond traditional patient visits. This conversation covers why PTs are turning to personal branding and content creation to supplement and even replace clinic income. We explore building patient subscription models, creating a lasting personal brand, and even developing boxed solutions that provide ongoing value to patients. Special attention is given to the costs and benefits of concierge care models, how physical therapists can leverage YouTube and social media as secondary revenue streams, and practical steps to start a subscription-based offer in your practice.</p><br /></p><h3>Chapters with Timestamps:</h3><ul><li><strong>00:00</strong> – Introduction and Recap of Key Topics</li><li><strong>01:00</strong> – The Role of Opportunity Cost in Content Creation</li><li><strong>04:30</strong> – Why PTs Should Consider Branding Themselves</li><li><strong>08:00</strong> – The Risks and Rewards of Building a Personal Brand</li><li><strong>12:45</strong> – Exploring Revenue Beyond Insurance Reimbursement</li><li><strong>15:50</strong> – Selling a YouTube Channel or Clinic: Is it Feasible?</li><li><strong>20:10</strong> – Creating a Subscription-Based Model for Patient Care</li><li><strong>23:30</strong> – Practical Strategies for Building a Concierge Practice</li><li><strong>28:00</strong> – Why More PTs are Embracing Digital Content Creation</li><li><strong>32:00</strong> – The Idea of a Mastermind for Subscription-Based PT Models</li><li><strong>35:45</strong> – Offering Clients Value through a Boxed Subscription Solution</li><li><strong>40:00</strong> – Final Thoughts and Announcing Upcoming Programs</li></ul><h3><br /></h3><h3>Quotes for Social Media:</h3><ol><li>"If you're a PT, don’t just ask 'Can we do this?' — ask 'How can we make this happen?'"</li><li>"Working for insurance providers feels like minimum wage for PTs. To deliver exceptional care, you have to move past that."</li><li>"Building a patient subscription model could be a game changer. PTs shouldn't just treat; they should innovate."</li></ol><br /></p>

01:04:33

How Merging Virtual and In-Person Care is Shaping PT

In this episode of PT Pintcast, we sit down with Stephen Clark, Clinical Innovations Director at Confluent Health, to explore the future of physical therapy and how hybrid care models are transforming patient management. </p><br /></p>00:00 - Intro</p>01:45 - Hybrid Care Explained</p>05:30 - Walmart Health Insights</p>09:45 - MoviHealth’s Virtual Care</p>14:30 - Trust in Integrated Care</p>19:20 - The Future of PT</p>25:15 - Career Lessons</p>33:45 - Parting Shot</p><br /></p>Stephen shares insights into his work with Walmart Health and <a href="https://movimsk.com/">MoviHealth</a>, discussing how virtual and in-person care can blend seamlessly to improve access, reduce costs, and deliver better outcomes. Learn about the challenges and opportunities in the evolving landscape of musculoskeletal care and why this is the most exciting time to be a physical therapist.</p><br /></p>Key Highlights:</p><br /></p>The role of trust and collaboration between healthcare providers in hybrid care models.</p>How MoviHealth is reducing barriers to care by offering flexible, cost-effective physical therapy solutions.</p>Why geography and time should no longer be a constraint for patients seeking physical therapy.</p>The impact of direct access and virtual care in expanding patient reach and improving healthcare outcomes.</p>Stephen’s journey in saying "yes" to opportunities that shaped his career and led him to innovate within physical therapy.</p><br /></p>Special Guest:</p>Stephen Clark, Clinical Innovations Director, Confluent Health</p><br /></p><br /></p><br /></p><br /></p>

00:39:56

Is Patient Motivation Real? Spoiler: No

We dive into the ongoing debate: </p><br /></p>Should physical therapists focus on motivating their patients, or is it more about fostering understanding and accountability? </p><br /></p>Chapters:</p>0:00 – Introduction: Motivation vs. Accountability in PT</p>3:25 – Whose Job Is It to Motivate? Shifting PT Goals</p>12:40 – Understanding Patient Responsibility & PT Boundaries</p>20:15 – Matching Therapy Styles to Patient Personalities</p>25:45 – "Celebrity PT" Branding: Making Therapists Local Stars</p>33:05 – Innovative Marketing Tactics for Clinics</p>41:20 – PTs' Communication Goal: Achieving Patient Understanding</p>49:30 – Testing New Marketing Models for PT Clinics</p>54:00 – CSM Live Podcast Idea and Final Thoughts</p><br /></p>Jimmy McKay and guests discuss the balance between guiding patients to self-motivation versus providing continuous external encouragement, all within the context of PT goals, patient autonomy, and clinical marketing strategies. Plus, they explore how clinics can better position their therapists as local “celebrities” through targeted marketing. Tune in for an insightful conversation on the limits of motivation in PT, practical ways to help patients take ownership of their recovery, and marketing ideas for PT clinics.</p><br /></p>Key Topics Covered:</p><br /></p>The balance of motivation and patient responsibility in PT</p>How understanding the right patient goals transforms outcomes</p>Elevating therapists as “celebrity” practitioners in the community</p>Innovative marketing strategies for attracting and matching the right clients</p>Special Guests</p>Tony and Dave, fellow PT professionals, join Jimmy to discuss real-world challenges and solutions for patient motivation and clinic branding.</p><br /></p>Relevant Keywords:</p>Physical therapy, PT motivation, patient accountability, PT clinic marketing, branding, physical therapist role, patient engagement, PT clinic growth, PT patient understanding.</p>

01:05:05