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Ecommerce Pulse
Ecommerce Pulse

Ecommerce Pulse

No hype, no hacks, just real conversations about how to grow a successful ecommerce business.

Available Episodes 10

Topics covered in this episode: How Ken and his family designed and manufactured a brand new product in the pet industry Dealing with intellectual property issues for new products (like patents and trademarks) How offering a more generous return policy actually correlated with a reduction in returns and more positive reviews Scaling a new ecommerce business while continuing to work a regular job Links mentioned on the show: Shopify Entrepreneurs Facebook group The Cost of Obtaining a Patent in the US Shopafree

Topics covered in this episode: Differences between dropshipping and buying wholesale Pros and cons of drop shipping and scenarios when you might want to try it Tips to be successful with dropshipping How the "free plus shipping" model works and things to consider before trying it Pros and cons of buying wholesale Tips for improving your packaging What makes buying wholesale a better model than dropshipping Growth hacks to help you improve your SEO by getting a few easy high-level backlinks Links mentioned on the show: Survival Knife Experts Anton Method Johnny FD / Blog about selling drop shipping store Stock Sync Oberlo AliExpress Strikingly Profitable eCommerce The Ultimate Guide to Dropshipping Lumi Packlane Pakible KWFinder SEMrush Get 15% off KWFinder 1 Password Dashlane Reddit Shopify Apps

Shabbir began selling a product that brought in $5996.13 in revenue during the first 50 days. Leighton checks in with Shabbir to see how things are going a few months later. Topics covered in this episode: Some lessons that Shabbir has learned through this seeming “failure” Any time an ecommerce venture doesn’t go how you wanted it to, it’s a disappointment and can be discouraging. Hear how Shabbir takes his experience to fine-tune what works for him and his current life circumstances. Links mentioned on the show: Sign up to be notified about my ecommerce coaching program Making $5996.13 In 50 Days Selling On Amazon FBA Original Podcast with Shabbir Nooruddin Review Kick The Amazing Seller Fish Finder Source Empire Flippers

Topics covered in this episode: Nick D's work, writing, tips, and tools Basics of A/B testing How to interview your customers to learn what needs to change on your website How to know when your business is ready for A/B testing Most common UX and copy mistakes to watch out for Common misconceptions about A/B testing Links mentioned on the show: Draft Baymard Institute ConversionXL VWO (Visual Website Optimizer) Cadence & Slang Revise Weekly Don’t Make Me Think Interviewing Users Make Money Online Calendly SaneBox MailRoute Slack How to Hire a Part-Time Employee Draft Evidence

Topics covered in this episode: How to know when it’s the right time to hire a VA What you should look for in a good VA and how to prepare for having one Helpful tips in the hiring process and in managing a VA Listener store critique – Suniela Links mentioned on the show: The 4-Hour Workweek Upwork Virtual Staff Finder The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It  OnlineJobs.ph Zirtual Asana Slack Google Docs Help Scout Todoist Amazon Flex Uber Rush Postmates Suniela Ecommerce Entrepreneurs OneTab

How many apps or services do you use for your online store that let you track the ROI on your investment in that app, down to the dollar? Jordan Gal of CartHook.com joins me today for a discussion about abandoned cart recovery emails. By sending effective abandoned cart followup emails, you can significantly boost your store's revenue with your existing traffic, and you can see exactly how much these emails are increasing your store's revenue. Topics covered in this episode: How to get as much revenue as possible from the money you're already putting into driving traffic to your site Factors that have an impact on abandoned cart conversions How much of a difference abandoned cart software will make on your conversion rate Jordan’s recommended abandoned cart campaign to buyers and why it works Should you use discount codes to get people to come back to an abandoned cart? If so, when? What to consider when choosing an abandoned cart followup service Jordan’s new app that allows you to customize and optimize your Shopify checkout page to improve conversions Links mentioned on the show: CartHook Klaviyo AbandonAid Rejoiner Bluecore One page checkout for Shopify CloudFlare Slack Help Scout Intercom My Notebook Trello Pomodoro Calendly Snagit Joe Rogan Podcast Tim Ferriss Podcast Zero to Scale Startups for the Rest of Us Hardcore History  Bootstrapped Web Carthook Podcast Jordan Gal on Twitter

Mojca Mars is a social media consultant who really knows her stuff, and today she shares her best strategies and tricks for making the most of Facebook. Mojca shares the secrets behind how to know when you should boost a Facebook post, why you should post valuable content directly within Facebook (rather than making someone click on a link), the next big social media platform you should get in on early, and why using tools like Hootsuite or Buffer can actually hurt your social media efforts. Links mentioned on the show: Mojca’s blog post on Facebook Lead Ads: Everything you should know about Facebook’s Lead Ads before you get started Snapchat Jab, Jab, Jab, Right Hook The Buffer Blog Social Media Examiner @MojcaMars Super Spicy Media's Facebook page mojca@superspicymedia.com Mojca's free email course on Facebook ads

Casandra Campbell is the managing editor of the Shopify blog, so she's got serious chops when it comes to content marketing. Shopify's content team publishes at least 5 blog posts a week on the main Shopify blog, and this content marketing plays a huge role in driving new visitors to Shopify. Casandra has also worked as a holistic marketing consultant in the past, and she is a cofounder of Liberty Village Brewing Company, a craft brewer in Toronto. Here's an overview of the topics we discuss on the show: How long should you plan on doing content marketing to see results? How often should you publish blog posts? After you publish great content, how can you promote it to drive traffic? When reaching out to influencers, how can you make it more likely that they’ll read your email pitch and share your content? Why do most ecommerce store blogs flounder, and how can you make one that really engages your audience and drives lots of traffic? How Casandra works her job at Shopify while also running a brewing company on the side with her friends The tools and techniques she uses to collaborate and run the brewing business Waking up naturally—why it’s one of the biggest positive changes Casandra’s made in her life Links mentioned on the show: Shopify blog Shopify Masters TGIM Liberty Village Brewing Company Drive by Daniel Pink (affiliate link) Smart Passive Income LastPass BuzzSumo Google Drive @Casandra_Camp