How to Make Your Podcast More Popular (Lessons from 7 Years of Podcasting) #2598

In episode #2598, We share our insights on how to make a podcast more popular. We discuss the importance of showcasing all podcast episodes in the feed to increase traffic and listeners. We also emphasize the significance of retention and how it impacts views and listening. We reveal our plans to record more episodes in person, categorize shows, and increase episode length to improve quality and retention. We also discuss the importance of using popular keywords in podcast titles and the benefits of promotion and impression trades. Finally, we highlight the value of having good ideas and targeting a broad total addressable market to attract more listeners.</p><strong>TIME-STAMPED SHOW NOTES:</strong></p><ul> <li> <strong>[00:00]</strong> Today’s topic: How to Make Your Podcast More Popular (Lessons from 7 Years of Podcasting)</li> <li> <strong>[00:17]</strong> Lesson 1: Showcase all podcast episodes in the feed for more traffic</li> <li> <strong>[01:08]</strong> Lesson 2: Retention is important for better views</li> <li> <strong>[02:26]</strong> Longer episodes with higher retention perform better</li> <li> <strong>[03:18]</strong> Plan to record more in-person episodes for higher quality</li> <li> <strong>[04:28]</strong> Lesson 3: Use popular keywords in podcast titles for more views</li> <li> <strong>[04:57]</strong> Lesson 4: Trade impressions with other podcasts for promotion</li> <li> <strong>[06:15]</strong> Quality of niche and ideas matter for podcast success</li> <li> <strong>[06:53] </strong>Using hooks and playing the YouTube game for discoverability</li> <li> <strong>[07:43]</strong> Content repurposing is important for saving time and performance</li> <li> <strong>[08:06] </strong>That’s it for today! Don’t forget to rate, review, and subscribe!</li> </ul>Go to <a href="https://www.marketingschool.io">https://www.marketingschool.io</a> to learn more!</p><br /></p><strong>Links Mentioned in Today’s Episode:</strong></p><br /></p><ul><li>Don’t forget to help us grow by subscribing and liking on <a href="https://www.youtube.com/channel/UCQphjk-8bS_UUAeTN_Of2qQ">YouTube</a>!</li></ul><br /></p><strong>Leave Some Feedback:</strong></p><br /></p><ul> <li><strong>What should we talk about next? Please let us know in the comments below</strong></li> <li><strong>Did you enjoy this episode? If so, please leave a short review.</strong></li> </ul><br /></p><strong>Connect with Us: </strong></p><br /></p><ul> <li> <a href="https://www.singlegrain.com/?utm_source=ms-podcast&utm_medium=podcast&utm_campaign=podcast-notes">Single Grain</a> << Eric’s ad agency</li> <li> <a href="https://www.npdigital.com/">NP Digital</a> << Neil’s ad agency</li> <li> <a href="https://twitter.com/neilpatel">X @neilpatel</a> </li> <li><a href="https://twitter.com/ericosiu">X @ericosiu</a></li> </ul><br /></p> </p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>

00:09:12

The Crazy New Way of Doing Infographics at Scale #2597

In episode #2597, We explore the innovative approach to creating infographics at scale using AI. We discuss our experience with Chat GPT and DALL-E, both owned by OpenAI, integrated with Canva, which allows us to easily craft high-quality infographics with various styles and designs. We do want to emphasize, however, that we believe human intervention is still crucial for shaping the flow and design elements. To sum it up, we agree that AI plays a vital role in data collection and research, but we believe that maintaining superior design quality still relies on human input.</p><strong>TIME-STAMPED SHOW NOTES:</strong></p><ul> <li> <strong>[00:00]</strong> Today’s topic: The Crazy New Way of Doing Infographics at Scale</li> <li> <strong>[00:46]</strong> Using Chat GPT, Canva, and DALL-E to create infographics</li> <li> <strong>[01:47]</strong> The ability to customize and modify infographics</li> <li> <strong>[02:25]</strong> Challenges with flow and design in AI-generated infographics</li> <li> <strong>[04:34] </strong>Recent experience with AI-generated infographics</li> <li> <strong>[05:48] </strong>The rapid improvement and evolution of AI technology</li> <li> <strong>[06:21] </strong>The need for human involvement in the content creation process</li> <li> <strong>[06:36] </strong>The potential future of AI-generated infographics</li> <li> <strong>[06:46] </strong>That’s it for today! Don’t forget to rate, review, and subscribe!</li> </ul>Go to <a href="https://www.marketingschool.io">https://www.marketingschool.io</a> to learn more!</p><br /></p><strong>Links Mentioned in Today’s Episode:</strong></p><br /></p><ul> <li>Don’t forget to help us grow by subscribing and liking on <a href="https://www.youtube.com/channel/UCQphjk-8bS_UUAeTN_Of2qQ">YouTube</a>!</li> <li> <a href="https://chat.openai.com/auth/login">ChatGPT</a> and <a href="https://openai.com/dall-e-3">DALL-E</a> </li> </ul><br /></p><strong>Leave Some Feedback:</strong></p><br /></p><ul> <li><strong>What should we talk about next? Please let us know in the comments below</strong></li> <li><strong>Did you enjoy this episode? If so, please leave a short review.</strong></li> </ul><br /></p><strong>Connect with Us: </strong></p><br /></p><ul> <li> <a href="https://www.singlegrain.com/?utm_source=ms-podcast&utm_medium=podcast&utm_campaign=podcast-notes">Single Grain</a> << Eric’s ad agency</li> <li> <a href="https://www.npdigital.com/">NP Digital</a> << Neil’s ad agency</li> <li> <a href="https://twitter.com/neilpatel">X @neilpatel</a> </li> <li><a href="https://twitter.com/ericosiu">X @ericosiu</a></li> </ul> </p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>

00:07:42

The Secret to Getting 10M+ Views on YouTube Shorts #2596

In episode #2596, We delve into the secret of achieving over 10 million views on YouTube Shorts. We draw inspiration from an interview with 18-year-old YouTuber Jenny Hoyos, who excels at storytelling and creating mass-market content. We emphasize the significance of every second in a video, the necessity for engaging hooks and closing statements, and the value of addressing topics with a broad appeal. Furthermore, we shed light on the effectiveness of withholding answers until the end and the optimal video length for YouTube Shorts.</p><strong>TIME-STAMPED SHOW NOTES:</strong></p><ul> <li> <strong>[00:00]</strong> Today’s topic: The Secret to Getting 10M+ Views on YouTube Shorts</li> <li> <strong>[00:37]</strong> Discussing an interview with an 18-year-old girl who gets millions of views</li> <li> <strong>[01:14]</strong> Importance of storytelling and editing in creating successful YouTube shorts</li> <li> <strong>[02:06] </strong>Choosing mass consumer topics and using clickbait to attract views</li> <li> <strong>[03:10]</strong> The idea and total addressable market are crucial for success</li> <li> <strong>[03:51] </strong>Using shorts to drive traffic to other platforms for conversions</li> <li> <strong>[04:38]</strong> Dragging out the answer to keep viewers engaged throughout the short</li> <li> <strong>[05:21] </strong>Making shorts around 34 seconds in length</li> <li> <strong>[05:56]</strong> Retention doesn't matter as much as the percentage of people swiping away</li> <li> <strong>[06:17] </strong>That’s it for today! Don’t forget to rate, review, and subscribe!</li> </ul>Go to <a href="https://www.marketingschool.io">https://www.marketingschool.io</a> to learn more!</p><br /></p><strong>Links Mentioned in Today’s Episode:</strong></p><br /></p><ul> <li>Don’t forget to help us grow by subscribing and liking on <a href="https://www.youtube.com/channel/UCQphjk-8bS_UUAeTN_Of2qQ">YouTube</a>!</li> <li><a href="https://www.youtube.com/@JennyHoyosLOL/videos">Jenny Hoyos Youtube Channel</a></li> <li><a href="https://www.youtube.com/watch?v=As7abwNhG7Y">Jenny Hoyos Interview</a></li> </ul><br /></p><strong>Leave Some Feedback:</strong></p><br /></p><ul> <li><strong>What should we talk about next? Please let us know in the comments below</strong></li> <li><strong>Did you enjoy this episode? If so, please leave a short review.</strong></li> </ul><br /></p><strong>Connect with Us: </strong></p><br /></p><ul> <li> <a href="https://www.singlegrain.com/?utm_source=ms-podcast&utm_medium=podcast&utm_campaign=podcast-notes">Single Grain</a> << Eric’s ad agency</li> <li> <a href="https://www.npdigital.com/">NP Digital</a> << Neil’s ad agency</li> <li> <a href="https://twitter.com/neilpatel">X @neilpatel</a> </li> <li><a href="https://twitter.com/ericosiu">X @ericosiu</a></li> </ul> </p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>

00:07:37

Why You Shouldn't Optimize for 1 Million Subscribers #2595

In episode #2595, we talk about why optimizing for a million subscribers is not as critical as it once was. We draw from our experiences with running ads on social media platforms such as Facebook and shed light on how subscriber numbers can sometimes be deceiving. We underscore the significance of concentrating on qualified subscribers who have a higher likelihood of becoming customers. Our conversation delves into the shifting algorithms and the increasing importance of views and engagement over the sheer quantity of subscribers. In our view, the key lies in optimizing for views and creating content that resonates, rather than fixating on amassing a high number of subscribers.</p><strong>TIME-STAMPED SHOW NOTES:</strong></p><ul> <li> <strong>[00:00] </strong>Today’s topic: Why You Shouldn't Optimize for 1 Million Subscribers</li> <li> <strong>[00:38] </strong>Subscribers don't matter, focus on qualified subscribers.</li> <li> <strong>[01:25]</strong> Having a lot of subscribers doesn't guarantee views.</li> <li> <strong>[02:07]</strong> Old-school techniques work better than generating subscribers.</li> <li> <strong>[03:19] </strong>Subscribers are vanity metrics, focusing on customers instead.</li> <li> <strong>[03:39] </strong>Number of views and engagement matter more than subscribers.</li> <li> <strong>[04:51] </strong>Social media content builds brand reputation, not direct customers.</li> <li> <strong>[05:41] </strong>Optimize for views and engagement, not subscriber numbers.</li> <li> <strong>[06:12] </strong>Optimizing for the wrong thing wastes time and effort.</li> <li> <strong>[06:57] </strong>Attention comes from views, not subscribers.</li> <li> <strong>[07:01]</strong> Go to <a href="https://www.marketingschool.io">https://www.marketingschool.io</a> to learn more!</li> </ul><br /></p><strong>Links Mentioned in Today’s Episode:</strong></p><br /></p><ul> <li>Don’t forget to help us grow by subscribing and liking on <a href="https://www.youtube.com/channel/UCQphjk-8bS_UUAeTN_Of2qQ">YouTube</a>!</li> <li><a href="https://www.facebook.com/neilkpatel/">Neil Patel on Facebook</a></li> </ul><br /></p><strong>Leave Some Feedback:</strong></p><br /></p><ul> <li><strong>What should we talk about next? Please let us know in the comments below</strong></li> <li><strong>Did you enjoy this episode? If so, please leave a short review.</strong></li> </ul><br /></p><strong>Connect with Us: </strong></p><br /></p><ul> <li> <a href="https://www.singlegrain.com/?utm_source=ms-podcast&utm_medium=podcast&utm_campaign=podcast-notes">Single Grain</a> << Eric’s ad agency</li> <li> <a href="https://www.npdigital.com/">NP Digital</a> << Neil’s ad agency</li> <li> <a href="https://twitter.com/neilpatel">X @neilpatel</a> </li> <li><a href="https://twitter.com/ericosiu">X @ericosiu</a></li> </ul> </p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>

00:08:03

8 Most Game Changing Marketing Tools #2594

In episode #2594, we dive into the world of game-changing marketing tools. We explore Opus Pro for crafting viral headlines and captions, Beehive for managing newsletters and selling ad space, Mailmodo for creating interactive emails, Retention.com for email matching, and various AI-powered analytics solutions. Our conversation also delves into the power of AI for data analysis, generating actionable insights, and the use of AI for multilingual content dubbing. Throughout our discussion, we stress the importance of selecting a single tool and dedicating focus to its implementation, rather than getting sidetracked by multiple options.</p><strong>TIME-STAMPED SHOW NOTES:</strong></p><ul> <li> <strong>[00:00] </strong>Today’s topic: 8 Most Game Changing Marketing Tools</li> <li> <strong>[00:38]</strong> Opus Pro for creating viral headlines and captions</li> <li> <strong>[01:16] </strong>Dubbing content in different languages for more views</li> <li> <strong>[02:20] </strong>Beehiiv for newsletters and ad space selling</li> <li> <strong>[03:18] </strong>Mail Model for interactive emails and surveys</li> <li> <strong>[04:21]</strong> Retention.com for B2C email matching</li> <li> <strong>[05:39]</strong> Custom AI script for analyzing analytics and making changes</li> <li> <strong>[06:43]</strong> Developers creating AI insights for marketing optimization</li> <li> <strong>[08:29] </strong>Using Gong for call analysis and time tracking leaderboard</li> <li> <strong>[09:29] </strong>Content decay tool to modify and republish articles for SEO</li> <li> <strong>[09:42]</strong> Introduction to Humantic AI tool</li> <li> <strong>[10:19]</strong> Importance of using at least one tool</li> <li> <strong>[11:06]</strong> Introduction to Scheduler AI tool</li> <li> <strong>[11:41]</strong> Discussion on the need for an EA</li> <li> <strong>[11:52]</strong> Go to <a href="https://www.marketingschool.io">https://www.marketingschool.io</a> to learn more!</li> </ul><br /></p><strong>Links Mentioned in Today’s Episode:</strong></p><br /></p><ul> <li>Don’t forget to help us grow by subscribing and liking on <a href="https://www.youtube.com/channel/UCQphjk-8bS_UUAeTN_Of2qQ">YouTube</a>!</li> <li><a href="https://www.opus.pro/">Opus Pro</a></li> <li> <a href="https://www.beehiiv.com/">Beehiiv</a> </li> <li> <a href="https://www.mailmodo.com/">Mailmodo</a> </li> <li><a href="https://retention.com/">Retention.com</a></li> <li><a href="https://www.gong.io/">Gong</a></li> </ul><strong>Leave Some Feedback:</strong></p><br /></p><ul> <li><strong>What should we talk about next? Please let us know in the comments below</strong></li> <li><strong>Did you enjoy this episode? If so, please leave a short review.</strong></li> </ul><br /></p><strong>Connect with Us: </strong></p><br /></p><ul> <li> <a href="https://www.singlegrain.com/?utm_source=ms-podcast&utm_medium=podcast&utm_campaign=podcast-notes">Single Grain</a> << Eric’s ad agency</li> <li> <a href="https://www.npdigital.com/">NP Digital</a> << Neil’s ad agency</li> <li> <a href="https://twitter.com/neilpatel">X @neilpatel</a> </li> <li><a href="https://twitter.com/ericosiu">X @ericosiu</a></li> </ul> </p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>

00:13:02

Will the Economy Get Better in 2024? #2593

In episode #2593, we delve into the current state of the economy and its impact on businesses and marketing. We highlight the increase in small business bankruptcies and the reluctance of people to change jobs. We also mention the three sea changes in the economy, including the end of easy money and the rise of inflation. Despite the challenges, we discuss the opportunities for buying businesses and expanding during this time. Overall, we emphasize the importance of understanding interest rates and their impact on marketing budgets.</p><strong>TIME-STAMPED SHOW NOTES:</strong></p><ul> <li> <strong>[00:00] </strong>Today’s topic: Will the Economy Get Better in 2024?</li> <li> <strong>[00:22]</strong> Small business bankruptcies are at an all-time high</li> <li> <strong>[00:40]</strong> People are not changing jobs due to job security</li> <li> <strong>[00:58] </strong> Howard Marks talks about a sea change in investing</li> <li> <strong>[02:35] </strong> The three sea changes in the economy</li> <li> <strong>[03:15] </strong> Marketing is typically the first thing businesses cut</li> <li> <strong>[04:02]</strong> Companies are not rushing back to spend more on marketing</li> <li> <strong>[06:26]</strong> The end of easy money and the rise of inflation</li> <li> <strong>[07:05] </strong>Predictions on future interest rates</li> <li> <strong>[09:18]</strong> Selling a company is not ideal due to low multiples</li> <li> <strong>[09:18]</strong> Neil believes it's a bad time to sell a company.</li> <li> <strong>[09:31] </strong>Neil thinks it's a great time to buy businesses.</li> <li> <strong>[09:58]</strong> Neil is looking to buy $10 million of EBITDA.</li> <li> <strong>[10:24]</strong> Neil is willing to take losses on properties to invest in business.</li> <li> <strong>[11:12] </strong> Eric mentions the possibility of going into another bull market.</li> <li> <strong>[11:16] </strong> Eric advises aiming for profitability and efficiency.</li> <li> <strong>[11:26]</strong> Go to <a href="https://www.marketingschool.io">https://www.marketingschool.io</a> to learn more!</li> </ul><br /></p><strong>Links Mentioned in Today’s Episode:</strong></p><br /></p><ul><li>Don’t forget to help us grow by subscribing and liking on <a href="https://www.youtube.com/channel/UCQphjk-8bS_UUAeTN_Of2qQ">YouTube</a>!</li></ul><br /></p><strong>Leave Some Feedback:</strong></p><br /></p><ul> <li><strong>What should we talk about next? Please let us know in the comments below</strong></li> <li><strong>Did you enjoy this episode? If so, please leave a short review.</strong></li> </ul><br /></p><strong>Connect with Us: </strong></p><br /></p><ul> <li> <a href="https://www.singlegrain.com/?utm_source=ms-podcast&utm_medium=podcast&utm_campaign=podcast-notes">Single Grain</a> << Eric’s ad agency</li> <li> <a href="https://www.npdigital.com/">NP Digital</a> << Neil’s ad agency</li> <li> <a href="https://twitter.com/neilpatel">X @neilpatel</a> </li> <li><a href="https://twitter.com/ericosiu">X @ericosiu</a></li> </ul><br /></p><br /></p><br /></p> </p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>

00:12:35

TikTok Creator Reveals the Recipe to Going Viral | Blake Rocha Interview

Blake Rocha unveils the secrets to creating viral content. He also talks about the success of his educational program, how he generated $10M through his TikTok and Instagram funnel, the benefits of YouTube as a platform, his personal health journey, and what's on the horizon for his future endeavors. </p><strong>TIME-STAMPED SHOW NOTES:</strong></p><ul> <li> <strong>[00:00]</strong> - Blake Rocha breaks down how to create viral content.</li> <li> <strong>[03:19]</strong> - How did Blake Rocha become so good at creating content?</li> <li> <strong>[05:40]</strong> - Blake Rocha shares his successful journey in creating content and businesses</li> <li> <strong>[08:18]</strong> - Blake Rocha shares his educational program that generated $1.7 million in just one month.</li> <li> <strong>[10:25] </strong>- Blake Rocha’s TikTok to Instagram funnel that generated over $10M.</li> <li> <strong>[15:30]</strong> - Here’s why you should stop copying other people’s content.</li> <li> <strong>[16:30]</strong> - Blake Rocha shares his creative process in creating content.</li> <li> <strong>[21:43] </strong>- Blake Rocha's shift in mindset from his early days in content and business.</li> <li> <strong>[24:08] </strong>- Blake Rocha explains the significance of maintaining a grounded perspective.</li> <li> <strong>[28:07] </strong>- The Creator Economy is here to stay, but it’s changing.</li> <li> <strong>[34:00] </strong>- Focus is the way to build something generational.</li> <li> <strong>[37:00]</strong> - Blake Rocha shares his interest in recreating a [company like Reed Duchscher’s Night Media.</li> <li> <strong>[38:18]</strong> - Blake and Eric talk about possible educational business models.</li> <li> <strong>[40:56]</strong> - Why Blake Rocha fell in love with the real estate business.</li> <li> <strong>[44:44] </strong>- How to find the right mentor?</li> <li> <strong>[48:33]</strong> - Give away your best content for free.</li> <li> <strong>[52:00]</strong> - Do this if you're trying to scale in the education space.</li> <li> <strong>[55:45] </strong>- Blake Rocha thinks YouTube is the best platform right now.</li> <li> <strong>[58:32]</strong> - Blake Rocha’s long-term goal in life.</li> <li> <strong>[59:40] </strong>- Blake Rocha is planning to go hard on YouTube.</li> <li> <strong>[01:08:21]</strong> - Blake Rocha on modern dating.</li> <li> <strong>[01:11:37] </strong>- Blake Rocha talks about his health journey.</li> <li> <strong>[01:15:15] </strong>- Blake Rocha talks about how he’s improving his gut [health and why diet is everything.</li> <li> <strong>[01:19:52] </strong>- Blake Rocha on the OnlyFans Creator Economy.</li> <li> <strong>[01:23:12] </strong>- Blake Rocha talks about his principles in spending money.</li> <li> <strong>[01:30:45]</strong> - Subscribe to Blake Rocha’s YouTube Channel (Mr. FourToEight).</li> </ul><br /></p>Go to <a href="https://www.marketingschool.io/">https://www.marketingschool.io</a> to learn more!</p><br /></p>Go to <a href="https://www.marketingschool.io/">https://www.marketingschool.io</a> to learn more!</p><br /></p><ul> <li>Don’t forget to help us grow by subscribing and liking on <a href="https://www.youtube.com/channel/UCQphjk-8bS_UUAeTN_Of2qQ">YouTube</a>!</li> <li>Subscribe to Codie Sanchez’s YouTube channel and newsletter</li> </ul><br /></p><strong>Leave Some Feedback:</strong></p><br /></p><ul> <li> <strong>What should we talk about next?</strong> Please let us know in the comments below</li> <li> <strong>Did you enjoy this episode?</strong> If so, please leave a short review.</li> </ul><br /></p><strong>Connect with Us: </strong></p><br /></p><ul> <li> <a href="https://www.singlegrain.com/?utm_source=ms-podcast&utm_medium=podcast&utm_campaign=podcast-notes">Single Grain</a> << Eric’s ad agency</li> <li> <a href="https://www.npdigital.com/">NP Digital</a> << Neil’s ad agency</li> <li> <a href="https://twitter.com/neilpatel">X @neilpatel</a> </li> <li><a href="https://twitter.com/ericosiu">X @ericosiu</a></li> </ul> </p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>

01:32:26

How to Market Inside the Metaverse #2592

In episode #2592, we discuss the concept of the Metaverse and its potential impact on marketing. We reference an interview between Lex Friedman and Mark Zuckerberg, where they discuss the possibility of conducting interviews in the Metaverse. We express our skepticism about the Metaverse as a social network but see potential in its applications for virtual reality and augmented reality. We discuss scenarios such as virtual family gatherings and virtual car shopping. We also compare the hardware capabilities of Facebook's Oculus with Apple's rumored VR/AR device, expressing our belief that Apple's hardware will be superior. Overall, we agree that the Metaverse, in whatever form it takes, will have a significant impact on advertising and marketing.</p><strong>TIME-STAMPED SHOW NOTES:</strong></p><ul> <li> <strong>[00:00] </strong>Today’s topic: How to Market Inside the Metaverse</li> <li> <strong>[00:11] </strong>Eric discusses an interview with Mark Zuckerberg and Lex Friedman</li> <li> <strong>[00:32]</strong> Eric explains the improved realism of the Metaverse</li> <li> <strong>[01:05] </strong>Neil shares his perspective on the value of the Metaverse</li> <li> <strong>[01:50] </strong>Neil discusses the potential for virtual shopping experiences</li> <li> <strong>[03:22]</strong> Neil questions the need for the Metaverse with existing technologies</li> <li> <strong>[04:36]</strong> Eric considers the benefits of virtual interviews</li> <li> <strong>[05:15] </strong>Neil suggests using the Metaverse for virtual office spaces</li> <li> <strong>[05:40]</strong> Neil discusses the potential challenges and strengths of Facebook's hardware</li> <li> <strong>[06:04]</strong> Eric concludes the episode by emphasizing the inevitable arrival of the Metaverse</li> <li> <strong>[06:26]</strong> Go to <a href="https://www.marketingschool.io">https://www.marketingschool.io</a> to learn more!</li> </ul><br /></p><strong>Links Mentioned in Today’s Episode:</strong></p><br /></p><ul> <li>Don’t forget to help us grow by subscribing and liking on <a href="https://www.youtube.com/channel/UCQphjk-8bS_UUAeTN_Of2qQ">YouTube</a>!</li> <li>Mark Zuckerberg and Lex Friedman <a href="https://youtu.be/MVYrJJNdrEg?si=lA9gaE12uqHsPAVK">Metaverse Interview</a> </li> </ul><br /></p><strong>Leave Some Feedback:</strong></p><br /></p><ul> <li><strong>What should we talk about next? Please let us know in the comments below</strong></li> <li><strong>Did you enjoy this episode? If so, please leave a short review.</strong></li> </ul><br /></p><strong>Connect with Us: </strong></p><br /></p><ul> <li> <a href="https://www.singlegrain.com/?utm_source=ms-podcast&utm_medium=podcast&utm_campaign=podcast-notes">Single Grain</a> << Eric’s ad agency</li> <li> <a href="https://www.npdigital.com/">NP Digital</a> << Neil’s ad agency</li> <li> <a href="https://twitter.com/neilpatel">X @neilpatel</a> </li> <li><a href="https://twitter.com/ericosiu">X @ericosiu</a></li> </ul><br /></p><br /></p><br /></p> </p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>

00:07:30

How to Market Your Business in a Competitive Market #2591

In episode #2591, we discuss how to market in a competitive market with little to no money. We emphasize that it is not possible to outspend competitors who have more money, so as marketers, we need to find alternative strategies. We suggest giving away something for free and charging for something else to penetrate a competitive market. We also discuss the future of marketing, which we believe will be focused on free software and finding blue ocean opportunities. We emphasize the importance of moving quickly and collaborating with others to succeed in a competitive market.</p><strong>TIME-STAMPED SHOW NOTES:</strong></p><ul> <li> <strong>[00:00]</strong> Today’s topic: How to Market Your Business in a Competitive Market</li> <li> <strong>[00:41] </strong>Marketing is a race to the bottom.</li> <li> <strong>[01:36]</strong> Giving away something for free is cheaper than buying traffic.</li> <li> <strong>[02:08] </strong>Example of giving away free payroll software to sell health insurance.</li> <li> <strong>[03:11]</strong> Free software will be the future of marketing.</li> <li> <strong>[04:33]</strong> Attention is harder to buy, and marketing channels get oversaturated.</li> <li> <strong>[05:16]</strong> Product-led growth and blue ocean strategy for competitive marketing.</li> <li> <strong>[06:04]</strong> Find a small TAM, give away something for free, and sell on something bigger.</li> <li> <strong>[07:05]</strong> Collaborate and partner up to market in a competitive market.</li> <li> <strong>[07:30]</strong> Go to <a href="https://www.marketingschool.io">https://www.marketingschool.io</a> to learn more!</li> </ul><br /></p><strong>Links Mentioned in Today’s Episode:</strong></p><br /></p><ul> <li>Don’t forget to help us grow by subscribing and liking on <a href="https://www.youtube.com/channel/UCQphjk-8bS_UUAeTN_Of2qQ">YouTube</a>!</li> <li><a href="https://neilpatel.com/ubersuggest/">Ubersuggest</a></li> <li><a href="https://answerthepublic.com/">AnswerThePublic</a></li> <li><a href="https://andrewchen.com/the-law-of-shitty-clickthroughs/">The Law of Shitty Clickthroughs</a></li> </ul><br /></p><strong>Leave Some Feedback:</strong></p><br /></p><ul> <li><strong>What should we talk about next? Please let us know in the comments below</strong></li> <li><strong>Did you enjoy this episode? If so, please leave a short review.</strong></li> </ul><br /></p><strong>Connect with Us: </strong></p><br /></p><ul> <li> <a href="https://www.singlegrain.com/?utm_source=ms-podcast&utm_medium=podcast&utm_campaign=podcast-notes">Single Grain</a> << Eric’s ad agency</li> <li> <a href="https://www.npdigital.com/">NP Digital</a> << Neil’s ad agency</li> <li> <a href="https://twitter.com/neilpatel">X @neilpatel</a> </li> <li><a href="https://twitter.com/ericosiu">X @ericosiu</a></li> </ul><br /></p><br /></p> </p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>

00:08:20

How to Create More Engaging Content #2590

In episode #2590, we dive into the topic of creating engaging content. We stress the importance of avoiding AI-generated content, as it lacks originality and quality. Instead, we advocate for creating fresh and unique content that provides real value to the audience. We also discuss the need for short, digestible content that captures attention in today's fast-paced world. Furthermore, we highlight the power of storytelling and novelty in creating engaging content. Ultimately, the key lies in finding what resonates with both the creator and the audience.</p><strong>TIME-STAMPED SHOW NOTES:</strong></p><ul> <li> <strong>[00:00]</strong> Today’s topic: How to Create More Engaging Content</li> <li> <strong>[00:08] </strong>Don't use AI to create content</li> <li> <strong>[01:04] </strong>AI-generated content leads to low-quality pages</li> <li> <strong>[02:25]</strong> Create new and fresh content</li> <li> <strong>[03:12]</strong> SEO is getting harder</li> <li> <strong>[04:41]</strong> People want novelty and interesting data</li> <li> <strong>[05:07]</strong> Short, digestible content performs better</li> <li> <strong>[06:09]</strong> Appeal to the masses with engaging content</li> <li> <strong>[07:17]</strong> Specific technical and data-rich content is engaging</li> <li> <strong>[08:26]</strong> Find what type of content resonates with you</li> <li> <strong>[08:57] </strong>Trade-offs of creating engaging content.</li> <li> <strong>[09:22]</strong> Listeners engage with content in spurts and execute strategies.</li> <li> <strong>[09:55]</strong> Importance of creating new and engaging content.</li> <li> <strong>[10:21]</strong> Look at what's trending in other industries for inspiration.</li> <li> <strong>[11:00] </strong>Analyzing content engagement based on talk time in different industries.</li> <li> <strong>[12:13]</strong> Adapt concepts from other industries to your own content.</li> <li> <strong>[12:27]</strong> Go to <a href="https://www.marketingschool.io">https://www.marketingschool.io</a> to learn more!</li> </ul><br /></p><strong>Links Mentioned in Today’s Episode:</strong></p><br /></p><ul> <li>Don’t forget to help us grow by subscribing and liking on <a href="https://www.youtube.com/channel/UCQphjk-8bS_UUAeTN_Of2qQ">YouTube</a>!</li> <li><a href="https://chat.openai.com/auth/login">ChatGPT</a></li> <li><a href="https://bard.google.com/chat">Google Bard</a></li> <li><a href="https://youtu.be/48h57PspBec?si=eV7AUQ5SJnq7aD00">MrBeast $1 Vs $1,000,000,000 Yacht!</a></li> </ul><br /></p><strong>Leave Some Feedback:</strong></p><br /></p><ul> <li><strong>What should we talk about next? Please let us know in the comments below</strong></li> <li><strong>Did you enjoy this episode? If so, please leave a short review.</strong></li> </ul><br /></p><strong>Connect with Us: </strong></p><br /></p><ul> <li> <a href="https://www.singlegrain.com/?utm_source=ms-podcast&utm_medium=podcast&utm_campaign=podcast-notes">Single Grain</a> << Eric’s ad agency</li> <li> <a href="https://www.npdigital.com/">NP Digital</a> << Neil’s ad agency</li> <li> <a href="https://twitter.com/neilpatel">X @neilpatel</a> </li> <li><a href="https://twitter.com/ericosiu">X @ericosiu</a></li> </ul><br /></p> </p>Learn more about your ad choices. Visit <a href="https://megaphone.fm/adchoices">megaphone.fm/adchoices</a></p>

00:13:38