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Learn what brings women together and the difference it makes to your bottom line. Our mission is to help female experts who want to make their business support their joy-filled lifestyle AND create impact on a deep and meaningful level, create aligned success without shame or guilt about not keeping up with the latest marketing trends. Each week this show has exactly what you need to know about creating a business built on relationships that matter. On Advance Your Expert Brand we believe you CAN create a thriving expert business and prioritize your life and loved ones. We celebrate using your greatest gifts, honor your desire to do things differently than the popularized definition of success in the online world and your commitment to living a life full of intention. Nationally recognized leader, Marketing Consultant, and host of Advance Your Expert Brand, Laura Meyer is on a mission to lead female experts through the sustainable growth of their online, service-based companies so they can create a massive impact on the world. This show will share tangible advice for online experts looking to build a company based on creating intentional relationships that ultimately drive business growth. Learn more about the podcast and the Advance community at https://theadvancenetwork.org/YourExpertBrand
Welcome to the Season 1 Finale of The Advance Your Expert Brand Podcast.
I’m so excited to be sharing a hot tip for business owners who want more time in their everyday lives.
Most of us started our business to give ourselves more control over our lives and the freedom to choose what we do with our time. Unfortunately, many small business owners end up working more hours than in their old 9-5 job.
If you’re in this situation now, this episode is for you. I’m covering the one thing you can do today to get back more time. It doesn’t cost any money and I promise, anyone can do it.
So, what are you waiting for? Hit play now!
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Have you ever wondered how businesses are able to get their names in Forbes or the New York Times? Would you like to promote your business there too? Well, you’re in luck!
On today’s show, we have PR expert, Lorraine Schuchart, with us. She’s the founder of Prosper for Purpose, an agency that designs disruptive brand strategies for individuals and organizations seeking to impact the world and the bottom line.
She’s also an accredited public relations strategist (APR) who is passionate about helping entrepreneurs who want to earn more media coverage for themselves and their businesses.
Lorraine is diving into the basics of publicity and media outlets, the top strategies for anyone to be known as an expert, and what you can do immediately to leverage your media opportunities today!
Learn more about Prosper for Purpose and contact Lorraine Schuchart HERE.
03:00 - 2 possible goals to think about when it comes to pitching
04:55 - spray & pray vs press release
13:57 - tips on reaching out to journalists & how to pitch effectively
25:38 - developing your story idea
30:14 - time to pitch, to who and how
36:44 - the art of the follow-up
41:43 - Q&A time
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*please note - this episode had internet connectivity issues during recording
When it comes to finances, so many entrepreneurs struggle, which isn't surprising considering the fact that we're taught very little in school about money, budgeting and cash flow.
Laura interviews Advance Network member, Tracey Bissett, who is a Business Coach for young adults and business owners and Founder of Bissett Financial Fitness Inc.
In this episode Tracey talks about financial literacy, which documents you should have for your business, how to read them, the importance of cash flow and how to properly price you products/services. It's about empowering yourself to be financially fit and taking control of your business.
Learn more and contact Tracey Bissett HERE
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What happens when you show up authentically in your business? Do you hesitate in sharing challenges or asking for support for fear of being judged?
We can have limiting beliefs on both sides when it comes to asking for support and the one giving the support. Intention is key when it comes to transparency.
Laura shares some benefits of sharing authentically with co-workers and within your business and offers some questions to ask yourself when faced with challenges and how to move through them.
You will learn how to be transparent with growth opportunities for yourself and your business without repelling your ideal client.
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For many of us as online experts, we’re frequently using our voices to speak publicly, have tough conversations with clients and overall put stress and strain on our vocal cords through everyday life. But did you know the power that comes with taking care of those precious cords and what it can mean for your business and even your bottom line?
In this episode, our expert guest Brienne Hennessy shares:
Brienne’s clients have succeeded in protecting the vital asset of their voice, improved their ease of communicating with their audiences, increased their speaking stamina, reduced voice injury, and accessed their most natural way of speaking which has resulted in more confidence and revenue for their businesses and a ripple effect for their message!
So make sure to tune in so you can show up more confidently in order to make sure you accurately represent the person you are inside!
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In the age of social media where Reels are shared as reigning supreme and being present on every single platform feels mandatory, SEO is the quiet, but powerful piece of your marketing strategy that is used by the most profitable and successful businesses and should be a no-brainer.
In this episode, our expert guest Brenda Crawshaw shares:
Make sure to tune in so you can use SEO to boost your expert business in order to make sure your brand stands out among the rest!
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https://thecrawshawgroup.com/advanceyourseo
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Do you ever wonder what makes up a compelling expert offer?
Maybe you feel the need to push more, send more DM’s and what it results in is the cycle of burnout and lack of joy in your business.
Listen in to hear from The Advance’s founder, Laura Meyer, on what it is that actually makes an offer a no-brainer or an easy YES for your perfect client!
Laura shares:
So make sure you tune in and gain the clarity you need to get your no-brainer offer in front of your perfect clients!
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Did you know that business owners who network and form relationships with complementary business owners saw a 44 percent growth in revenue over a year? It might be challenging to determine what to focus on when there is so much pressure to invest heavily in advertisements, courses, funnels, programs, summits.
During this episode, you'll learn three things not to do if you want to triple your warm traffic!
It's time to put away the algorithm hacks and constant trend-chasing, as well as obnoxious fluff posting, to invest in the one thing that can help you grow exponentially: human connection.
If this is something you're thinking about and it's resonating with you at both a personal and professional level, tune in now to learn how to grow your expert brand in a real and authentic way.
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Join the CEO of the Advance Women’s Expert Network, Laura Meyer as she kicks off this two-part series to learn lessons on how to get an ROI on relationship marketing. She’ll share insights and lessons on how to tap into this invaluable tool to impact your bottom line.
You won’t want to miss this episode to learn how to tap into your existing network and start harnessing the power of relationships through community, collaboration, and connection!
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Are you a life-long learner? Do you thrive in your career as a service provider, coach, or consultant? Do you consider yourself to have a highly sensitive personality?
If your answer to these three questions is “Yes, that’s me!”, today’s episode was made for you!
Today I chat about bringing your gifted expertise into your business, how our careers are often determined by our personality traits, and share a few lessons I’ve learned throughout my career.
I also discuss:
If you’re interested in learning more about running an advisory-style business with a highly sensitive personality, tune into this episode!
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The Book: The Highly Sensitive Person
Amanda is a wife. A mother. A blogger. A Christian.
A charming, beautiful, bubbly, young woman who lives life to the fullest.
But Amanda is dying, with a secret she doesn’t want anyone to know.
She starts a blog detailing her cancer journey, and becomes an inspiration, touching and
captivating her local community as well as followers all over the world.
Until one day investigative producer Nancy gets an anonymous tip telling her to look at Amanda’s
blog, setting Nancy on an unimaginable road to uncover Amanda’s secret.
Award winning journalist Charlie Webster explores this unbelievable and bizarre, but
all-too-real tale, of a woman from San Jose, California whose secret ripped a family apart and
left a community in shock.
Scamanda is the true story of a woman whose own words held the key to her secret.
New episodes every Monday.
Follow Scamanda on Apple Podcasts, Spotify, or wherever you listen.
Amanda’s blog posts are read by actor Kendall Horn.
