No episode playing
How do you start the pet business of your dreams? What can you do to help pet parents to discover you? Can you juggle games of fetch with business growth? These are just some of the questions that award-winning dog mom blogger Tori Mistick asks in her weekly interviews with women in the pet industry. Working with pets is a passion… it’s also a $123 billion industry! On the Wear Wag Repeat podcast you’ll get social media tips, business growth hacks and inspirational stories to turn your passion for pets into a profitable business. You’ll also hear stories about the pets who inspire our businesses, keep us motivated to bring home the bacon, and teach us to live in the moment. The Wear Wag Repeat Podcast is an award-nominated show that's been featured in The Wall Street Journal. Guests and listeners include dog sitters and walkers, dog trainers and behaviorists, pet treat makers, pet product inventors, pet lover Etsy shop owners, pet bloggers, cat explorers and more!
I'm excited to introduce you to Remy Bibaud, the co-founder of Pet Perennials, a company that has carved out a unique niche in the pet industry by focusing on an often overlooked aspect - pet loss. Remy's journey is a testament to the power of attention to detail and the importance of making customers feel special, even in a niche that many shy away from discussing.
One of the key takeaways from our chat is the importance of attention to detail in business. Remy's meticulous approach to creating thoughtful and personalized gifts for pet owners dealing with loss is a lesson in how focusing on the small things can make a big difference.
Get ready to hear directly from Remy about her journey, the lessons she's learned, and how you can apply these insights to your own pet business. Whether you're a seasoned business owner or just starting out, this episode is packed with valuable advice that will inspire you to look at your business and the customers you serve from a new perspective.
Resources mentioned:
This episode is a sneak peek into an upcoming expert social media panel that I'm hosting on November 10, 2023. The virtual panel discussion and live Q&A is free to attend for all Wear Wag Repeat Society members.
Overview of this Episode:
BLACK FRIDAY IN OCTOBER DEALS: https://wearwagrepeat.com/black-friday-deals/
In this episode, I'm sitting down with Kelly Ison, the brilliant mind behind Einstein Pets, an all-natural organic pet treat brand.
From her corporate background to shaping a brand deeply anchored in love – both for her dog Abbey and for better pet nutrition – Kelly is a role model for every aspiring pet business owner. In this conversation, we get into her insights on the importance of step-by-step business growth, the vital role of impactful packaging, and why it’s important to truly collaborate with independent pet retailers.
I loved hearing about Kelly’s brand story and the passion behind each ingredient in her recipes. You’ll learn that Einstein Pets is all about using really high-quality ingredients… and enough of them so that you can really smell the ingredients when you open the bag of treats! The smell factor is important!
Every chat with an industry leader like Kelly is a treasure trove of wisdom, and today is no exception.
My main takeaway? I hope this episode inspires you to grow your business in a sustainable way that works for you. We want your business to be growing and thriving 10 years from now and 20 years from now. Don’t feel the pressure to do everything all at once and get burnt out.
But don’t take it from me… here’s Kelly to share her story and the key to her pet business growth.
We’re diving into one of my favorite topics: email marketing! In this episode, I’ll be sharing real numbers from my ConvertKit account and revealing how I achieved an impressive 48% open rate on my emails. Trust me, that’s no easy feat.
I'm sharing my journey of how I grew my engagement, replies, click-through rates, and daily email list growth.
Get the Liz Wilcox Email Marketing Yearly Pass (exclusive early access!) Get FREE Email Swipes from Liz!
In this new podcast episode, I’m talking with Ellie Hansen, the host of the Dog Research Exposed Podcast. Our conversation starts with Ellie's journey into the pet industry. It all began 16 years ago when she opened a pet bakery in Billings, MT. With the tremendous support of the local community, her business has flourished, expanding to two locations that she still operates today. In addition to the bakery, Ellie's business now also includes a self-serve dog wash and a full-service grooming salon. I loved learning about her business, but the bulk of our conversation in this episode revolves around animal testing. This subject sparked Ellie’s interest when she stumbled on a video on Facebook several years ago.
This inspired her to connect with a rescue organization dedicated to rehoming beagles that had been subjected to laboratory testing. When Ellie brought her first rescue beagle home and around her shop in Billings, her friends and customers were shocked to discover that dogs are still being used for testing purposes.
Motivated by Marty's resilience and the interest she felt from the community around her, Ellie focused on advocacy work for laboratory test animals, using her book and podcast as platforms to raise awareness. I asked Ellie for something we can implement in our own day to day lives to make an impact for this cause. She helped me to discover how important it is to make sure that every home cleaning product or beauty product you buy is cruelty free. Look for the leaping bunny symbol and tell your friends to do the same.
I want to warn you that parts of this interview maybe be difficult to listen to due to the mention of animal abuse. However, I hope you will take the time. While it may be challenging for us to hear about the abuse, it pales in comparison to what so many innocent animals are subjected to every day.
To delve deeper into this issue and discover actionable steps that can significantly impact the cause, please visit dogresearchexposed.com.
As a fellow petpreneur, I understand the challenges and overwhelm that come with running a business in the pet industry. That's why I want to share my personal journey and some actionable tips on how to tackle the overwhelm that often creeps in.
In the latest episode of the Wear Wag Repeat Podcast "Overcome the Overwhelm," I dive deep into the three main challenges every petpreneur faces: time, money, and analysis paralysis.
We can all relate to the struggle of never having enough time in the day and trying to manage our finances while underpricing our services. And don't even get me started on analysis paralysis... that overwhelming feeling of not knowing where to start or what to do.
In this episode, learn how to set yourself up for success and reach your goals in Q4!
Join Wear Wag Repeat Society for support right now: https://wearwagrepeat.com/society
Today I’m sharing a conversation with Chicago-based dog trainer Daphne Mendoza. Daphne is all about spreading the message of responsible dog ownership.
What captivates me about Daphne's story is her background and the unique cultural influences she brings to the table. Growing up in Mexico City, she had a real hands-on experience with dogs because her grandfather was the chief of police. Together, they'd catch stray dogs, get them spayed or neutered, and either find them new homes or set them free again.
These experiences, combined with her own journey as an immigrant to the United States, inspired her to start her own successful dog training business. And she's not afraid to call out the lack of diversity in the industry. Coming from an indigenous background herself, Daphne is all about pushing for inclusivity and a more community-focused approach.
Throughout our chat, Daphne really drives home the importance of being a responsible pet owner. She challenges the whole idea of treating dogs as "fur babies" and emphasizes the need to respect them as individuals.
We also dig into the challenges of having dogs in the city and how crucial it is for them to have proper space and exercise. Daphne's training approach revolves around incorporating dog care into everyday life, making sure our pups can be themselves while still thriving in their urban surroundings. This conversation with Daphne will leave you reflecting on the pet industry and the changes we can make for the better.
In this solo episode, I'm talking about the power of making small changes. I'll share a mind-blowing story about how two simple changes to my blog resulted in doubling my ad revenue. It's a game-changer, and I can't wait to share it with you.
Sometimes, the best solutions are the simplest ones. So, if you're feeling stuck or like you're pushing a boulder uphill, this episode is for you. Stay tuned for the mind-blowing story and get ready to make small changes that can lead to big results.
But before we dive into that, I want to emphasize the importance of having a supportive community. That's why I love fostering conversations and relationships in my membership community, Wear Wag Repeat Society. We're a tight-knit group of women who understand the struggles and successes of running a pet business.
I want to give a quick shoutout to this month's guest expert in Wear Wag Repeat Society, Kati Keyes from Max Pet Marketing. She'll be discussing brand evaluations and how to improve your brand. If you're looking for a supportive community and expert insights, join us! Together, we can achieve our dreams and grow our pet businesses online.
In this episode of the Wear Wag Repeat Podcast, we're getting into a heartfelt chat with the lovely Carla Finzel, a District Veterinary Nurse based in the UK. In this conversation, we cover the emotional depths of caregiver compassion fatigue – that real strain pet guardians feel when trying to administer care to their pets.
Carla was in the trenches at an emergency vet clinic practice for years and shared a fascinating tidbit from her journal. She observed that so many pets who came in, while not in immediate danger, could’ve hugely benefited from an in-home veterinary nurse visit. By being there for pet owners in this unique way, Carla’s not only lending a hand to pets and their people but also easing the load on veterinarians.
We also explore the invaluable human-animal bond we share with our pets and its incredible significance.
What we want to leave you thinking about is the immense value that in-home veterinary services can bring. They can prevent bigger health issues, shorten illness durations, and ultimately ensure we get to enjoy more time with our faithful companions.
Welcome back to another solo episode of the Wear Wag Repeat Podcast. This one’s all about how to implement surveys in your pet business. If you caught episode 282, you remember we discussed the immense value of connecting with our community through well-crafted surveys. Today, we're expanding on that foundation, exploring where and when these tools become invaluable for your brand.
🎉 Special Partnership Announcement! 🎉 But first, some exciting news! I've collaborated with the amazing Kati Keyes from Max Pat Marketing for something truly special. Kati has created a brand-new mini-course: How to Stand Out & Win Over Pet Owners. This course is absolutely FREE to enroll in.
If you love that and want more: this September, Kati is re-launching her Pet Brand School to help you build an outstanding pet brand and marketing plan. Sign up using my affiliate link, and you get FREE access to my "Pinterest for Petpreneurs" Masterclass (valued at $147)!
If you missed it, listen to Part 1 of this series: https://wearwagrepeat.com/podcast-episode-282/
Amanda is a wife. A mother. A blogger. A Christian.
A charming, beautiful, bubbly, young woman who lives life to the fullest.
But Amanda is dying, with a secret she doesn’t want anyone to know.
She starts a blog detailing her cancer journey, and becomes an inspiration, touching and
captivating her local community as well as followers all over the world.
Until one day investigative producer Nancy gets an anonymous tip telling her to look at Amanda’s
blog, setting Nancy on an unimaginable road to uncover Amanda’s secret.
Award winning journalist Charlie Webster explores this unbelievable and bizarre, but
all-too-real tale, of a woman from San Jose, California whose secret ripped a family apart and
left a community in shock.
Scamanda is the true story of a woman whose own words held the key to her secret.
New episodes every Monday.
Follow Scamanda on Apple Podcasts, Spotify, or wherever you listen.
Amanda’s blog posts are read by actor Kendall Horn.
