No episode playing
Joe Pulizzi and Robert Rose, two of the most well-known experts in the content marketing space, talk about the latest content marketing trends and discuss how businesses can use content to attract and retain customers. Each podcast show features a discussion of content marketing headlines, rants from Joe and Robert on what's going on in the industry, and a "This Old Marketing" example from the past (that we can learn from). Always useful, entertaining and never more than 60 minutes. This Old Marketing is part of the Content Marketing Institute(CMI) Podcast Network.
Breaking news as X year-over-year numbers plummet. Can the Elon-run social media site recover?
Meta, and more specifically Instagram, is being sued by 33 states. The charge? That the company repeatedly misled the public about the dangers of being on their platform.
Joe and Robert discuss the sad truth: Meta puts profits (and addiction) ahead of the future of America. Done and done.
And finally, new research suggests that trust in media is at an all-time low (and getting worse by the minute). But there is an opportunity.
Rants and raves include the B2B creator, TikTok launches an event, and new DC funding for local news.
This week's links:
Media Confidence in the US at a Low
DC Lawmakers Introduce Local News Bill
Marketing Needs More Marketing
This week's sponsor:
Why do all that marketing if you can't close the business? Sales Hub supercharges your sales process so you can find, track, and close deals all in one powerful, easy-to-use platform. Suddenly, making deals is no big deal and you’re freed up to focus on what really matters: your customers. Get smarter about how you handle and close your sales by trying Hubspot Sales Hub today.
-----
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.
This week the all-knowing Elon announced their "everyone gets charged a dollar" plan. Musk made this sound like it was a "bots" move. Joe and Robert know it's something completely different.
Tucker Carlson makes his well-telegraphed move to media company (we called this). What can creators and marketers learn from the move?
And marketers are as tense as ever. Is this temporary or just stating the obvious?
Rants and raves include a bit of Shakespeare, following by Google and Taylor Swift.
This week's links:
This week's sponsor:
Why do all that marketing if you can't close the business? Sales Hub supercharges your sales process so you can find, track, and close deals all in one powerful, easy-to-use platform. Suddenly, making deals is no big deal and you’re freed up to focus on what really matters: your customers. Get smarter about how you handle and close your sales by trying Hubspot Sales Hub today.
-----
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.
The boys ramp up the show talking about Kendall Jenner's new AI chatbot Billie, brought to you by Meta. Scary? Yes. More to come? Absolutely.
Social media sites have been making changes for years that are hurting traffic to media and brand sites. The latest data will bring chills to your web analytics manager.
At the same time, X is making some ridiculous moves, including rolling out a new "advertising" program, discouraging links in posts, and barring Linda Yaccarino from any more speaking events.
And finally, is Ryan Reynolds responsible for the Taylor Swift/Travis Kelce hookup? Find out the truth today.
Rants and raves include more on the writers' and actor's strike and a fresh take from Joe on the movie "Dumb Money".
This week's sponsors:
Why do all that marketing if you can't close the business? Sales Hub supercharges your sales process so you can find, track, and close deals all in one powerful, easy-to-use platform. Suddenly, making deals is no big deal and you’re freed up to focus on what really matters: your customers. Get smarter about how you handle and close your sales by trying Hubspot Sales Hub today.
-----
This episode is sponsored by Streamyard.
StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more.
StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time.
Sign up today and get a free trial and lifetime discount.
-----
This week's links:
Social Media Referrals Going to the Dumpster
Ryan Reynolds and Taylor Swift
Writers' and Actors' Strike Update
-----
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.
The boys are back in real-time talking all things X, Google's podcast moves, and how to drive subscriptions.
X CEO Linda Yaccarino does the company no favors with her interview at Vox's CODE conference. Ads are down. Usage is down. The only thing that can save X might be Linda's couch pants.
Google podcasts is no more. Alphabet decides to cancel the podcast player and move resources over to YouTube. Good move?
And new research is out about who exactly is paying for subscriptions these days. What works and what doesn't?
Rants and raves include US student debt and the end of the writers' strike.
This week's sponsor:
Why do all that marketing if you can't close the business? Sales Hub supercharges your sales process so you can find, track, and close deals all in one powerful, easy-to-use platform. Suddenly, making deals is no big deal and you’re freed up to focus on what really matters: your customers. Get smarter about how you handle and close your sales by trying Hubspot Sales Hub today.
This week's links:
Linda Yaccarino at CODE conference
YouTube Launches Subscriber Tools
MrBeast Spends $120 million on Videos
-----
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.
A special Content Marketing World week episode where Joe and Robert break down their talks from the big event.
Robert goes indepth on content marketing's evolution into, just, marketing. Or is it vice versa?
Joe goes through 20+ points about how a content marketer can make the transition to full-time content creator (as a business).
The boys also entertain a question from Paris (in a van) from Australia.
Finally...Joe and Robert make a big announcement.
-----
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.
Can anyone save the media business? Joe and Robert discuss the downfall of big media and where the opportunities are for content marketers and creators.
Elon is pivoting X/Twitter to subscription only. Incredibly smart or inherently stupid?
Scribe Media is not dead (as reported). Good news?
And Google plays with politics and Taylor Swift.
Rants and raves include Robert's new book (link below) and how we need to buy differently from creators.
This week's links:
Google to Require AI Disclosure
Taylor Swift's Google Easter Egg
Robert's Book Content Marketing Strategy
-----
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.
Is Quibi finally dead? Maybe...but the bigger issue is the "right sizing" of the streaming business as a whole. Valuations and investment continue to go lower.
The DOJ's trial against Google begins this week. Will anything stand or will Google continue to shake the regulators?
And Amazon decides to kill their periodicals business, putting more media companies and creators out of business. Who's at fault?
Rants and raves include the greatest pass in Cleveland history, the Apple iPhone 15 announcement, and CAA selling to Pinault.
-----
This episode is sponsored by Streamyard.
StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more.
StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time.
Sign up today and get a free trial and lifetime discount.
-----
This week's links:
Greatest Pass in Cleveland History
-----
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.
Disney, NY Times and CNN are among dozens of major media companies blocking access to ChatGPT. Is this the right move or completely short sighted? Joe and Robert think the latter.
At the same time, OpenAI launches their new enterprise product.
And Gannett (and others) backtracks on their usage of automated news writing. Is this the right decision?
Rants and raves include LinkedIn's new verification partnership with Clear and Charter's problem with Disney.
This week's links:
ChatGPT Blocked by Media Companies
Gannett and Others Pull AI Writing
-----
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.
A very special episode of This Old Marketing where Joe and Robert take questions from LinkedIn. The boys answer such questions as:
Which marketing trend died out faster than expected, and which one will come back?
Which company/organization is doing content best today?
Other than AI, what the next thing in content marketing?
If you had to start over from scratch - no network, connections, favors, etc... and you had $10K to build a cash flow positive business making six figures within one year, what would you do and how would you do it?
If you weren't on your own - Which business would you go to work for, and why?
Thanks to everyone who submitted questions. You can see all the LinkedIn questions here.
-----
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.
The marketing and advertising recession continues on per a WPP earnings report. Is there an end in site? Will 2024 be better? The boys discuss.
Yuga Labs fights with Opensea about crypto revenues. Who is right? And...will crypto winter ever end?
Threads web version is "finally" here. Is it too little too late?
And finally, Elon scraps blocking in Twitter X. Does it really matter anymore?
Rants and raves include the ongoing writers' strike saga and the musical, Six.
This week's links:
Musk Removes X/Twitter Blocking
-----
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. Subscribe at TheTilt.com and get Joe Pulizzi's content creator newsletter 2x per week. Subscribe to Robert Rose's newsletter at Experience Advisors.
Amanda is a wife. A mother. A blogger. A Christian.
A charming, beautiful, bubbly, young woman who lives life to the fullest.
But Amanda is dying, with a secret she doesn’t want anyone to know.
She starts a blog detailing her cancer journey, and becomes an inspiration, touching and
captivating her local community as well as followers all over the world.
Until one day investigative producer Nancy gets an anonymous tip telling her to look at Amanda’s
blog, setting Nancy on an unimaginable road to uncover Amanda’s secret.
Award winning journalist Charlie Webster explores this unbelievable and bizarre, but
all-too-real tale, of a woman from San Jose, California whose secret ripped a family apart and
left a community in shock.
Scamanda is the true story of a woman whose own words held the key to her secret.
New episodes every Monday.
Follow Scamanda on Apple Podcasts, Spotify, or wherever you listen.
Amanda’s blog posts are read by actor Kendall Horn.
