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Behind the Review
Behind the Review

Behind the Review

It’s no secret that business owners want to receive positive reviews and customers want to have a positive experience. In Behind the Review, Yelp and Entrepreneur dig a little deeper on both accounts. Hosted by Yelp’s Small Business Expert, Emily Washcovick, Behind the Review features conversations with reviewers and business owners about their experiences—whether it was one star or five stars—giving listeners behind-the-scenes insights into what was really going on. Restaurants, plumbers, florists, salon owners, fitness entrepreneurs, and more share how they create unique customer experiences that generate reviews and offer real-life lessons that business owners in any industry can apply to their own operations.

Available Episodes 10

Creativity and connection are brushed onto every visit at Color Me Mine, where painting pottery is only the start. CEO and studio owner Teresa Johnson shares how the franchise blends art and entertainment-based experience to create impact, while Yelp reviewer Vannessa W. reflects on how the welcoming space and attentive staff made her visit a special memory. Whether you’re a first-time painter or a seasoned artist, learn how Color Me Mine makes creativity fun, accessible, and unforgettable.


Color Me Mine

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Theme Music by Ali Schwartz and Meserole Sound

Small business taxes don’t have to be stressful! In this episode, Gusto’s Shelly Abril and Holland King share expert insights on small business taxes. From payroll compliance to tax credits that could save you thousands, they break down what business owners need to know to stay prepared year-round and avoid costly mistakes. Tune in for actionable tips to make tax season easier and set your business up for success!


Gusto

Gusto's hourly paycheck calculator -- Helps business owners determine withholdings and calculate take-home pay for hourly employees.

Gusto's Partner Directory -- Helps business owners find experienced accountants and bookkeepers who can help make their lives easier, based on keywords around their industry, preferred type of software, and location. You can also search based on the primary services you need (e.g. auditing, bookkeeping, financial planning, tax preparation, etc.)  

Theme Music by Ali Schwartz and Meserole Sound

Nomad Krav Maga is more than your typical gym—it’s a hub for empowerment, self-defense, and personal growth. Founded by Shane Langwell and based in Las Vegas, this modern training center fuses elements of traditional Krav Maga, MMA, and law enforcement tactics to provide real-world skills. Yelp reviewer Alfredo S. shares how the program helped his children gain confidence, while Shane explores how Nomad’s tailored approach transforms lives.


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Theme Music by Ali Schwartz and Meserole Sound

Host Emily Washcovick sits down with Yelp's Trend Expert, Tara Lewis, to explore the power of Yelp's trend data. Discover how Yelp identifies emerging trends and how businesses can leverage these insights to connect with their communities and enhance their offerings. From the rise of mushroom-infused beverages to the evolution of croissant trends, Tara shares fascinating stories and practical advice for business owners. Tune in to learn how to stay authentic while embracing trends that resonate with your brand.


Yelp Trend Tracker


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Theme Music by Ali Schwartz and Meserole Sound

Former guest Shawn Walchef returns to discuss all things digital hospitality. From his BBQ business’s journey launching in 2008, and growing to a multi-location restaurant, to his experience creating and growing a media business. Learn his tricks of the trade when it comes to great storytelling, the importance of being digital-first, and the power of persistence. Learn how to overcome your fear of social media and online engagement - leveraging free platforms for your business growth.


Cali BBQ Media

Theme Music by Ali Schwartz and Meserole Sound

Millers All Day is an all-day brunch spot in Charleston, South Carolina, committed to eliminating toxic work culture in the restaurant industry. Owned by Nate Thurston, this popular destination is celebrated for its farm-to-table ingredients and iconic dishes like biscuits and grits. Yelp elite reviewer Dave B. shares how the restaurant's glowing reviews and authentic Charleston hospitality made his visit memorable.


Miller's All Day


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Theme Music by Ali Schwartz and Meserole Sound

Emily sat down with Gary Kusin, a mentor, investor, entrepreneur, and author of "Always Learning." Gary shares his journey from co-founding GameStop to launching Laura Mercier Cosmetics and leading FedEx & Kinko's merger. Hear the lessons and strategies that helped him build global brands and turn around struggling businesses. If you're an aspiring entrepreneur or a seasoned business owner, Gary's insights on leadership, marketing, and innovation are sure to inspire and provide helpful guidance.


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Theme Music by Ali Schwartz and Meserole Sound

Immigrant Food is a celebrated restaurant brand known for its fusion of global flavors and advocacy. Co-founded by Téa Ivanovic, the restaurant is a platform for cultural celebration, where guests can enjoy diverse dishes while supporting immigrant causes. Hear from a local reviewer Jazzy L. on how Immigrant Food’s knowledgeable staff and vibrant atmosphere created a standout experience. Explore insights on integrating social causes, maintaining consistency, and assessing customer feedback.


Immigrant Food


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Theme Music by Ali Schwartz and Meserole Sound

Rally is more than just a place to play pickleball — it’s reshaping the way people connect and unwind. Founded by Barrett Worthington and Meg Charity, this dynamic venue has evolved into a lively social destination in Charlotte, North Carolina. With its vibrant courts, delicious food, and inclusive atmosphere, Rally offers an experience that goes beyond the game. Yelp reviewer Megan highlights how the combination of sports, delectable dining, and authentic hospitality made her visit stand out.

Rally

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Theme Music by Ali Schwartz and Meserole Sound

Host Emily Washcovick sits down with Barrett Worthington and Meg Charity to hear the inspiring journey of Rally - a Pickleball and craft cocktail club in North Carolina. This entrepreneurial duo discovered the joys of the game long before it became a trending sensation. And their business transformed the sport into a thriving connection point for fostering community. Hear the story from humble beginnings, to raising millions for their first venue.

Rally

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Theme Music by Ali Schwartz and Meserole Sound