638 | News from the EDGE | Week of 10.30.2023

Looking for a last-minute Halloween costume? We’ve got you covered with the most glamorous costume around, an undeniable head-turner, a Monday morning SEO. This week, we discuss HubSpot and TikTok joining forces to form a CRM partnership to empower B2B lead generation. Amazon’s ad sales skyrocketed by 26% from an unexpected source. Google announces a new ‘about this image’ feature with SGE to better contextualize information in an image. Plus, you’ve heard it time and time again, and Google is here to remind you… helpful content isn’t written to rank high but written for the user. Stay up to speed right here to advance to new heights in the SEO world this week on News From the EDGE!</p> *BONUS* We’re giving away 40 FREE Brighton SEO tickets until November 2nd!!! Enter for your chance to win by going to edgeofthewebradio.com/brightonseo! Congratulations to this week's winners!</p> News from the EDGE:</p> [00:03:34] BrightonSEO Sweepstakes </p> [00:07:26] Are we going to see more ads between organic results?</p> [00:12:29] HubSpot and TikTok announce a new partnership</p> [00:14:49] EDGE of the Web Title Sponsor: <a href="https://edgeofthewebradio.com/site" rel="noopener" target="_blank">Site Strategics</a></p> [00:15:52] AHREFs continues to find ethical issues with how SEMRush is editing articles they’ve acquired</p> AI Blitz:</p> [00:23:53] G7 Reported To Agree On AI Code Of Conduct</p> [00:24:22] Amazon ad sales grow 26% with help from ‘Thursday Night Football,’ machine learning</p> [00:25:10] New Version Of ChatGPT Gives Access To All GPT-4 Tools At Once</p> [00:26:08] Google bets $2B on OpenAI competitor Anthropic</p> AI Tools:</p> [00:26:54] Gifter- Find the perfect gift with this AI-powered app</p> [00:29:04] EDGE of the Web Sponsor: <a href="https://edgeofthewebradio.com/inlinks" rel="noopener" target="_blank">InLinks</a></p> Barry Blast from Search Engine Roundtable:</p> [00:30:38] Google rolls out about this image and more SGE links </p> [00:32:29] Nightshade - ‘poisons’ artificial intelligence models to combat copyright theft</p> [00:35:28] Google Provides Signs That You're Writing Unhelpful Content</p> Thanks to our sponsors!</p> Site Strategics <a href="https://edgeofthewebradio.com/site" rel="noopener" target="_blank">https://edgeofthewebradio.com/site</a>    </p> Inlinks <a href="https://edgeofthewebradio.com/inlinks" rel="noopener" target="_blank">https://edgeofthewebradio.com/inlinks</a></p> Follow Us:</p> Twitter: <a href="https://twitter.com/erinsparks" rel="noopener" target="_blank">@ErinSparks</a></p> Twitter: <a href="https://twitter.com/MordyOberstein" rel="noopener" target="_blank">@MordyOberstein</a></p> Twitter: <a href="https://twitter.com/themann00" rel="noopener" target="_blank">@TheMann00</a></p> Twitter: <a href="https://twitter.com/edgewebradio" rel="noopener" target="_blank">@EDGEWebRadio</a></p> #StandwithUkraine edgeofthewebradio.com/ukraine</p>

00:40:17

637 | Decoding User Intent w/ Lidia Infante

Joining the show this week is Senior SEO Manager at Sanity.io, Lidia Infante. Lidia has nearly 10 years in the industry and extensive experience in PPC, Headless CMS, and SEO. </p> Lidia discusses the differentiation between singular and plural keywords, explaining the differences in consumer intent between the two. She emphasizes the importance of understanding Google's perspective on search intent, as singular and plural keywords can indicate different variations in customer motivation.</p> Plus, understand the necessity to pivot your mindset on keyword usage and intent to conform to SGE moving forward. Intent is upon us this week as we determine what the user actually means right here on the EDGE of the Web!</p> Key Segments:</p> [00:00:35] BrightonSEO US Free Tickets: Nov 9, 10 2023</p> [00:04:04] Introducing Lidia Infante</p> [00:05:29] Lidia's Experience at Brighton SEO</p> [00:07:12] Lidia's SEO Journey</p> [00:17:01] Singular vs. Plural Keywords</p> [00:24:20] How Google Views Customer Intent</p> [00:29:26] EDGE of the Web Title Sponsor: <a href="http://edgeofthewebradio.com/site" rel="noopener" target="_blank">Site Strategics</a></p> [00:33:37] Pivoting Your Mindset on Keyword Usage and Intent to Conform to SGE</p> [00:37:54] EDGE of The Web Sponsor: <a href="http://edgeofthewebradio.com/site" rel="noopener" target="_blank">Wix </a></p> Thanks to Our Sponsors!</p> Site Strategics: <a href="http://edgeofthewebradio.com/site" rel="noopener" target="_blank">http://edgeofthewebradio.com/site</a>  </p> Wix: <a href="http://edgeofthewebradio.com/wix" rel="noopener" target="_blank">http://edgeofthewebradio.com/wix</a></p> Follow Our Guest</p> Twitter: <a href="https://twitter.com/lidiainfantem?lang=en" rel="noopener" target="_blank">LidiaInfanteM</a></p> LinkedIn: <a href="https://uk.linkedin.com/in/lidiainfante" rel="noopener" target="_blank">Lidia Infante</a></p>

00:42:07

636 | News from the EDGE | Week of 10.23.2023

For marketers, the only thing scarier than Halloween is all this AI, as an astounding 70% say they are overwhelmed by Artificial Intelligence development. If you thought these subscriptions were already piling up too high, prepare to add another to your arsenal as X is gearing up to unveil two premium ad-free subscription levels, strategically deployed to wage war against the vast army of bots. Plus, Apple got off to a slow start in the AI race, but not for long as they invest $1B into internal AI development… this should be fun, right? As always, be sure to stay up to date on all the digital marketing and SEO stories to stay ahead of the curve right here on News from the EDGE!</p> *BONUS* We’re giving away 40 FREE Brighton SEO tickets until November 2nd!!! Enter for your chance to win by going to edgeofthewebradio.com/brightonseo! Congratulations to this week's winners!</p> News from the EDGE:</p> [00:03:26]  <a href="http://edgeofthewebradio.com/BRIGHTONSEO" rel="noopener" target="_blank">BrightonSEO Sweepstakes</a></p> [00:05:49] No more cheating on your Google Certifications!</p> [00:09:24] X plans to launch two paid levels for subscription. Where does that leave non-paying accounts?</p> [00:16:40] EDGE of the Web Title Sponsor: <a href="https://edgeofthewebradio.com/site" rel="noopener" target="_blank">Site Strategics</a></p> [00:18:03] Does AI overwhelm you more than it overwhelms Mordy? You may not be alone…</p> AI Blitz:</p> [00:20:23] UMG files landmark lawsuit against AI developer Anthropic</p> [00:23:11] Apple was caught flat-footed by the generative AI fever and is on course to spend ~$1B/year to add the tech across iOS 18, Siri, Music, and other apps </p> [00:24:04] Reddit has met with top generative AI companies about being paid for its data and is considering blocking search crawlers from Google and Bing </p> AI Tools:</p> [00:25:47] Magic Studio - Create amazing Product Photos in minutes, not days</p> [00:27:14] Voicemod - Voicemod is the real-time voice changer</p> [00:27:55] I Lawyer- Personal AI lawyer at your fingertips</p> [00:29:11] EDGE of the Web Sponsor: <a href="https://edgeofthewebradio.com/inlinks" rel="noopener" target="_blank">InLinks</a></p> Barry Blast from Search Engine Roundtable:</p> [00:30:35] Google: Search Generative Experience May Link To Paywalled Content But Here Is How To Block SGE</p> [00:33:17] Google Top Stories Tests "Mentioned In These Stories”</p> Thanks to our sponsors!</p> Site Strategics <a href="https://edgeofthewebradio.com/site" rel="noopener" target="_blank">https://edgeofthewebradio.com/site</a>    </p> Inlinks <a href="https://edgeofthewebradio.com/inlinks" rel="noopener" target="_blank">https://edgeofthewebradio.com/inlinks</a></p> Follow Us:</p> Twitter: <a href="https://twitter.com/erinsparks" rel="noopener" target="_blank">@ErinSparks</a></p> Twitter: <a href="https://twitter.com/MordyOberstein" rel="noopener" target="_blank">@MordyOberstein</a></p> Twitter: <a href="https://twitter.com/themann00" rel="noopener" target="_blank">@TheMann00</a></p> Twitter: <a href="https://twitter.com/edgewebradio" rel="noopener" target="_blank">@EDGEWebRadio</a></p> #StandwithUkraine edgeofthewebradio.com/ukraine</p>

00:37:24

635 | Questionable Practices Associated With Google Ads w/ Greg Finn

This week, we welcome Cypress North Performance Digital Marketing Partner and co-host of the Marketing O’Clock podcast, Greg Finn. Greg has nearly 20 years of experience and is a top digital marketing industry expert. We delve deep into the current antitrust lawsuit against Google and the repercussions Google Ads has caused for digital marketers. Greg outlines his strategy for communicating Google’s controversial practices to clients and, in turn, offers guidance on protecting the best interest of your clients as a whole. There are huge changes unveiled for Google and the future of the internet. This week, we determine if the time has come for digital marketers to leave Google Ads right here on The EDGE of The Web!</p> Key Segments:</p> [00:03:04] Introducing Greg Finn [00:05:15] Google’s Antitrust Lawsuit [00:11:29] How Can You Convey Google’s Shady Ad Practices to Your Clients [00:17:41] EDGE of the Web Title Sponsor: <a href="http://edgeofthewebradio.com/site" rel="noopener" target="_blank">Site Strategics</a> [00:18:27] Google's Randomized Generated Second Price Ad Auctions (RGSP) [00:24:52] Is It Time To Leave Google Ads? [00:29:09] EDGE of The Web Sponsor: <a href="http://edgeofthewebradio.com/site" rel="noopener" target="_blank">Wix </a> [00:31:29] How To Safeguard Your Clients Against These Google Ads Strategies?</p> Thanks to Our Sponsors!</p> Site Strategics: <a href="http://edgeofthewebradio.com/site">http://edgeofthewebradio.com/site</a>   Wix: <a href="http://edgeofthewebradio.com/wix">http://edgeofthewebradio.com/wix</a> Inlinks: <a href="http://edgeofthewebradio.com/inlinks">http://edgeofthewebradio.com/inlinks</a></p> Follow Our Guest</p> <a href="http://gregfinn" rel="noopener" target="_blank">Twitter</a>: @gregfinn <a href="https://www.linkedin.com/in/gregfinn/" rel="noopener" target="_blank">LinkedIn:</a> @gregfinn Podcast: <a href="https://marketingoclock.com/">https://marketingoclock.com/</a> Cypress North: <a href="https://www.linkedin.com/company/cypress-north/" rel="noopener" target="_blank">https://www.linkedin.com/company/cypress-north/</a></p>

00:38:59

634 | News from the EDGE | Week of 10.16.2023

Did You Say Synthetic Humans?</p> Welcome back to another episode of News from the EDGE! Google has begun initiating the removal of third-party cookies, with hopes to eventually fully eliminate this tracking capability. YouTube unveils AI-powered campaign, Spotlight Moments, which allows brands to align ads with the most relative cultural content. Plus, you might have an interest in digging into Microsoft AI. Why? A $15,000 cash prize for those who come across a bug is why! Stay connected to the SEO world and up to speed on everything you need to know right here on The EDGE of The Web!</p> *BONUS* We’re giving away 40 FREE Brighton SEO tickets until November 2nd!!! Enter for your chance to win by going to edgeofthewebradio.com/brightonseo! Congratulations to this week's winners!</p> News from the EDGE:</p> [00:02:22]  <a href="http://edgeofthewebradio.com/BRIGHTONSEO" rel="noopener" target="_blank">BrightonSEO Sweepstakes</a></p> [00:04:44] 1% of Chrome users will have third-party cookies disabled in 2024</p> [00:07:15] Looking for an extra $15,000? All you have to do is find a bug in Microsoft’s AI</p> [00:10:33] EDGE of the Web Title Sponsor: <a href="https://edgeofthewebradio.com/site" rel="noopener" target="_blank">Site Strategics</a></p> [00:11:11] Brands can now target ‘the most relevant and engaging’ videos on YouTube with Spotlight Moments</p> AI Blitz:</p> [00:13:24] The Chatbots Are Now Talking to Each Other</p> [00:16:05] Research: GPT-4 Jailbreak Easily Defeats Safety Guardrails</p> [00:18:16] AI reads ancient Roman scrolls</p> AI Tools:</p> [00:21:12] TweetHunter- All-in-one Twitter growth tool to create content using AI, build an audience, and schedule posts</p> [00:22:21] Face Swap by Akool- Swap faces in photos and videos at studio quality</p> [00:23:16] EDGE of the Web Sponsor: <a href="https://edgeofthewebradio.com/inlinks" rel="noopener" target="_blank">edgeofthewebradio.com/inlinks</a></p> Barry Blast from Search Engine Roundtable:</p> [00:25:25] Google Consolidating Local Search Photos Guidelines </p> [00:26:16] Google October Core Update Heated Weekend Volatility</p> Thanks to our sponsors!</p> Site Strategics <a href="https://edgeofthewebradio.com/site" rel="noopener" target="_blank">https://edgeofthewebradio.com/site</a>    </p> Inlinks <a href="https://edgeofthewebradio.com/inlinks" rel="noopener" target="_blank">https://edgeofthewebradio.com/inlinks</a></p> Follow Us:</p> Twitter: <a href="https://twitter.com/erinsparks" rel="noopener" target="_blank">@ErinSparks</a></p> Twitter: <a href="https://twitter.com/MordyOberstein" rel="noopener" target="_blank">@MordyOberstein</a></p> Twitter: <a href="https://twitter.com/themann00" rel="noopener" target="_blank">@TheMann00</a></p> Twitter: <a href="https://twitter.com/edgewebradio" rel="noopener" target="_blank">@EDGEWebRadio</a></p> #StandwithUkraine edgeofthewebradio.com/ukraine</p>

00:31:37

633 | Mastering The Holistic SEO Process w/ Eli Schwartz

Eli Schwartz is back for again this week here on The EDGE, this time to dig deep into the roots of SEO strategy. Eli has extensive expertise in mastering the collective strategy and fundamentals of SEO, making a living through consulting and teaching these practices. In this episode he will help you grasp the RICE Method of structured project management, as well as how to administer tactics at a precise level. Plus, you need to begin structuring your SEO strategy towards the monumental changes on the horizon with SGE. Learn how to grasp the bigger picture and take control of your SEO strategy as a whole, on this episode of The EDGE of The Web! </p> Key Segments:</p> [00:00:35] BrightonSEO US Free Tickets: Nov 9, 10 2023</p> [00:04:01] Introducing Eli Schwartz</p> [00:05:13] Eli’s Experience Presenting SEO Strategy To Google</p> [00:07:08] SEO Fundamentals</p> [00:14:30] EDGE of the Web Title Sponsor: <a href="http://edgeofthewebradio.com/site" rel="noopener" target="_blank">Site Strategics</a></p> [00:15:14] Ensuring Stakeholders & Partners Full Commitment</p> [00:21:28] Why You Must Always Grasp The Bigger Picture as an SEO</p> [00:23:15] EDGE of The Web Sponsor: <a href="http://edgeofthewebradio.com/site" rel="noopener" target="_blank">Wix</a></p> [00:23:56] RICE Methodology: Structured Project Management</p> [00:30:38] Managing Tactics at a Precise Level</p> [00:35:41] Reorganizing Your Scheme Towards SGE</p> Thanks to our sponsors!</p> Page One Power <a href="https://edgeofthewebradio.com/pageonepower" rel="noopener" target="_blank">https://edgeofthewebradio.com/pageonepower</a>  </p> Site Strategics <a href="http://edgeofthewebradio.com/site" rel="noopener" target="_blank">http://edgeofthewebradio.com/site</a>  </p> Wix: <a href="http://edgeofthewebradio.com/wix" rel="noopener" target="_blank">http://edgeofthewebradio.com/wix</a>  </p> Follow Guest:</p> <a href="https://twitter.com/5le?lang=en" rel="noopener" target="_blank">Twitter</a></p> <a href="https://www.linkedin.com/in/schwartze" rel="noopener" target="_blank">LinkedIn</a></p>

00:45:35

632 | News from the EDGE | Week of 10.09.2023

You Thought Your AI Chats Were Private Didn’t You?</p> Welcome back to the EDGE for another great week in SEO news. Google is indexing your conversations with AI? Keep that in mind next time you incriminate yourself to Bard folks. Investment banking giant JPMorgan CEO states, AI will play a role in ‘every single process’... because who wouldn’t want a computer model handling our hard earned savings, right? Amazon is diving head first into AI, investing $4B into startup. Plus, as if Halloween season wasn’t spooky enough, Google announces yet another Core Algorithm Update this month. Catch up on all the latest SEO, Google, and AI news from this week right here on News From the EDGE!</p> *BONUS* We’re giving away 40 FREE Brighton SEO tickets until November 2nd!!! Enter for your chance to win by going to edgeofthewebradio.com/brightonseo! Congratulations to this week's winners!</p> News from the EDGE:</p> [00:02:02] <a href="http://edgeofthewebradio.com/BRIGHTONSEO" rel="noopener" target="_blank">BrightonSEO Sweepstakes</a></p> [00:04:42] The learning hub over at Reddit is growing</p> [00:07:15] Have you shared any deep dark secrets with your AI pals? Might want to stop doing that!</p> [00:09:16] EDGE of the Web Title Sponsor: <a href="https://edgeofthewebradio.com/site" rel="noopener" target="_blank">Site Strategics</a></p> [00:10:25] What’s the spookiest thing in October 2023? How about another Google Core Algorithm Update?</p> AI Blitz:</p> [00:15:22] JPMorgan CEO: AI will be used for ‘every single process’</p> [00:16:55] Cyber Security & Cloud Expo: The alarming potential of AI-powered cybercrime</p> [00:18:23] Amazon invests $4B in Anthropic to boost AI capabilities</p> AI Tools:</p> [00:20:08] TalkNotes- Turn your thoughts into actionable notes, fast</p> [00:21:01] Airparser- Data extraction powered by GPT-4</p> [00:22:30] Meet Millie. Get dating superpower with your AI coach</p> [00:25:43] EDGE of the Web Sponsor: <a href="https://edgeofthewebradio.com/inlinks" rel="noopener" target="_blank">InLinks</a></p> Barry Blast from Search Engine Roundtable:</p> [00:26:45] Google Search Generative Experience Lite Version Test </p> [00:28:00] Google Local Services Ads Leads Can Now Be Texted To Your Phone</p> [00:29:02] Google unleashes October 2023 spam update </p> Thanks to our sponsors!</p> Site Strategics <a href="https://edgeofthewebradio.com/site" rel="noopener" target="_blank">https://edgeofthewebradio.com/site</a>    </p> Inlinks <a href="https://edgeofthewebradio.com/inlinks" rel="noopener" target="_blank">https://edgeofthewebradio.com/inlinks</a></p> Follow Us:</p> Twitter: <a href="https://twitter.com/erinsparks" rel="noopener" target="_blank">@ErinSparks</a></p> Twitter: <a href="https://twitter.com/MordyOberstein" rel="noopener" target="_blank">@MordyOberstein</a></p> Twitter: <a href="https://twitter.com/themann00" rel="noopener" target="_blank">@TheMann00</a></p> Twitter: <a href="https://twitter.com/edgewebradio" rel="noopener" target="_blank">@EDGEWebRadio</a></p> #StandwithUkraine edgeofthewebradio.com/ukraine</p>

00:34:46

631 | Creating an SEO Channel by Thinking Strategically w/ Eli Schwartz

Translating Conversion Success To Clients</p> This week we welcome back distinguished SEO expert, Eli Schwartz, to the EDGE. Eli has put in over a decade of unparalleled B2B and B2C growth initiatives, in addition to writing and publishing his book, <em>Product-Led SEO</em>. In this episode, discover the true meaning behind Product-Led SEO, and how you can utilize this strategy to further position yourself for success. Additionally, understand the significance of creating a customer persona, and how without one, you're unable to fully understand the buyer's journey. We uncover the TRUTH about Product-Led SEO, and how to truly maximize revenues for your clients on this episode of The EDGE of The WEB!</p> Key Segments:</p> [00:00:35] BrightonSEO US Free Tickets: Nov 9, 10 2023</p> [00:04:03] Introducing Eli Schwartz</p> [00:05:24] What is Product-Led SEO?  </p> [00:11:18] Eli's SEO Guide Presentation at Google</p> [00:17:19] EDGE of the Web Title Sponsor: <a href="http://edgeofthewebradio.com/site" rel="noopener" target="_blank">Site Strategics</a></p> [00:18:03] Why is Creating a Persona and Understanding Needs of User Not So Commonly Practiced? </p> [00:25:20] EDGE of The Web Sponsor: <a href="http://edgeofthewebradio.com/site" rel="noopener" target="_blank">Wix</a></p> [00:26:01] Why Google Rankings Don’t Pay the Bills</p> [00:30:12] Demonstrating REAL Success To Clients</p> Thanks to Our Sponsors!</p> Site Strategics <a href="http://edgeofthewebradio.com/site" rel="noopener" target="_blank">http://edgeofthewebradio.com/site</a>  </p> Wix: <a href="http://edgeofthewebradio.com/wix" rel="noopener" target="_blank">http://edgeofthewebradio.com/wix</a>   </p> Follow Our Guest</p> <a href="https://twitter.com/5le?lang=en" rel="noopener" target="_blank">https://twitter.com/5le?lang=en</a></p> <a href="https://www.linkedin.com/in/schwartze" rel="noopener" target="_blank">https://www.linkedin.com/in/schwartze</a></p>

00:36:32

630 | News from the EDGE | Week of 10.02.2023

Is This The End Of Google Ads?</p> We’re back with another episode of news from this EDGE! Unfortunately, Mordy had to step away this week but fear not! Wix’s Crystal Carter steps in to fill all the gaps! </p> Are marketers actually contemplating a departure from Google Ads in light of the alleged adjustment to ad prices? Google attempts to regain teen market share with Search Generative Experience after losing almost half of Gen Z queries to TikTok and Instagram. Plus…the United States might not hold the highest position in artificial intelligence, says the CIA. As always, we have all the Google, AI, and SEO news to keep you in the loop here on another episode of News From the EDGE!</p> *BONUS* We’re giving away 40 FREE Brighton SEO tickets until November 2nd!!! Enter for your chance to win by going to edgeofthewebradio.com/brightonseo! Congratulations to this week's winners!</p> News from the EDGE:</p> [00:02:06] <a href="http://edgeofthewebradio.com/BRIGHTONSEO" rel="noopener" target="_blank">BrightonSEO Sweepstakes</a></p> [00:05:28] Is your teenager ready for SGE? (Is SGE ready for teenagers??)</p> [00:14:13] Greg Finn says it is time to LEAVE Google Ads</p> [00:21:59] EDGE of the Web Title Sponsor: <a href="https://edgeofthewebradio.com/site" rel="noopener" target="_blank">Site Strategics</a> [00:22:55] TikTok is looking to offer an ad-free experience for subscribers. How much would you pay? </p> AI Blitz:</p> [00:29:57] Tom Hanks says AI version of him used in dental plan ad without his consent</p> [00:35:31] CIA official says China ‘growing every which way’ on artificial intelligence </p> AI Tools:</p> [00:38:14] LyricStudio - Unleash Your Creativity with AI-Powered Songwriting Assistance and Lyric Generation</p> [00:40:37] EDGE of the Web Sponsor: <a href="https://edgeofthewebradio.com/inlinks" rel="noopener" target="_blank">InLinks</a></p> Barry Blast from Search Engine Roundtable:</p> [00:41:27] <a href="https://www.seroundtable.com/google-local-chat-with-a-live-agent-expanding-36109.html" rel="noopener" target="_blank">Google Local Chat With A Live Agent Rolling Out?</a></p> Thanks to our sponsors!</p> Site Strategics <a href="https://edgeofthewebradio.com/site" rel="noopener" target="_blank">https://edgeofthewebradio.com/site</a>    </p> Inlinks <a href="https://edgeofthewebradio.com/inlinks" rel="noopener" target="_blank">https://edgeofthewebradio.com/inlinks</a></p> BrightonSEO <a href="https://edgeofthewebradio.com/brightonrules/" rel="noopener" target="_blank">https://edgeofthewebradio.com/brightonseo/</a></p> Follow Us:</p> Twitter: <a href="https://twitter.com/erinsparks" rel="noopener" target="_blank">@ErinSparks</a></p> Twitter: <a href="https://twitter.com/CrystalontheWeb" rel="noopener" target="_blank">@CrystalCarter</a></p> Twitter: <a href="https://twitter.com/themann00" rel="noopener" target="_blank">@TheMann00</a></p> Twitter: <a href="https://twitter.com/edgewebradio" rel="noopener" target="_blank">@EDGEWebRadio</a></p> #StandwithUkraine edgeofthewebradio.com/ukraine</p>

00:48:52

629 | Utilizing Google Analytics 4 w/ Matt Holz

Sustaining Relations With Your Clients</p> Discover the significance of migrating to Google Analytics 4 and harnessing its noteworthy capabilities. This week, we’re delighted to reintroduce Matt Holz to expand even deeper into the new capabilities of GA4 and emphasize the crucial role data plays in establishing a valuable knowledge bank for your clients. Plus, gain valuable insights from Matt as he shares his unique career path, now serving as a team member for a former client. Discover everything you must know about GA4 in order to achieve the highest level of performance, on this episode of The EDGE of The Web! </p> [00:03:49] Introducing Matt Holz</p> [00:05:16] Tracking Events and Micro Conversions in GA4</p> [00:07:38] Customizable Metrics Reporting within GA4 </p> [00:10:22] Avoiding Errors When Building GA4 Reports </p> [00:12:15] Found Search’s Role In Client Migration Into GA4 </p> [00:16:19] EDGE of the Web Title Sponsor: <a href="http://edgeofthewebradio.com/site" rel="noopener" target="_blank">Site Strategics</a></p> [00:17:04] Looker Studio’s Relationship to GA4 vs. Universal Analytics 3</p> [00:20:15] Limitations of GA4</p> [00:27:28] Importance of Being a Data Advocate For Your Clients</p> [00:30:19] EDGE of The Web Sponsor: <a href="http://edgeofthewebradio.com/site" rel="noopener" target="_blank">Wix</a></p> [00:31:00] Alternatives to Google Analytics 4</p> [00:31:00] Insight to Matt Holz’s Career Path</p> Thanks to our sponsors!</p> Page One Power: <a href="https://edgeofthewebradio.com/pageonepower" rel="noopener" target="_blank">https://edgeofthewebradio.com/pageonepower</a>  </p> Site Strategics: <a href="https://www.sitestrategics.com" rel="noopener" target="_blank">https://www.sitestrategics.com</a></p> Follow Our Guest</p> LinkedIn: <a href="https://www.linkedin.com/company/found-search-marketing" rel="noopener" target="_blank">https://www.linkedin.com/company/found-search-marketing</a></p>

00:40:29