Using Black Friday To Uncover What Customers Are Going To Buy

If you don’t have a game plan for the holiday shopping period, you’re leaving tens of thousands of dollars on the table - </p> and there’s NO chance for a do-over.</p> With so much doom and gloom in the media about ‘how terrible it is for retailers’ right now, it’d make sense if you felt like your customers were more likely to keep their wallets in their pockets…</p> … But spoiler alert that’s not what the data is saying</p> SPENDING IS UP! </p> And customer wallets are indeed open. </p> Our Retail Academy retailers are telling us about record-breaking months in their retail and eCommerce businesses in every single one of our weekly meetings. </p> They’re KILLING it across the board. </p> I went digging into the data to find out HOW, and the numbers I found won’t just surprise you, but they’ll completely change how you approach the holiday shopping period. When 70% of your income can take place in just a few short months, this opportunity is just too big to miss. </p> Join me in this week’s podcast to look at what you need to do RIGHT NOW to set up your profit and revenue for the next 12 months. This is not a drill!</p>

00:19:34

Money Is Just A Story - And You Get To Write The Next Chapter - Wayne Richard

I can’t believe I got to interview a guy who looks like The Rock, only to find that his whole background was JUST like the Rock in Ballers - only instead of NFL players, he’s helping eCommerce businesses to make millions! What a perfect storm!</p> Ok, to be honest, I don't have a crush on The Rock… but I’m absolutely giving my guest for this week’s episode, Wayne Richard, kudos for building a massive money empire.</p> If you want to learn how to make money, hit play right now. You’ll get all the secrets you need from Wayne ‘could-be-the-Rock’ Richard, and then some. The co-founder of Bean Ninjas, Wayne’s never met a financial problem faced by an eCommerce business he couldn’t solve. Grab your notebook, people - Wayne isn’t here to play, but he IS ready to spill the beans (see what I did there?).</p>

00:45:48

4 Leadership Mistakes I Find Myself Repeating

It's 7:59 am, and I'm just about to hop on to our daily team meeting. Our meetings are pretty light-hearted, we share a joke, walk through issues that have come up and review what's happened over the last 24 hours. When my coach told me I HAD to implement them, I did so begrudgingly. But, he was right. Daily team meetings have changed our business and really increased team engagement. But I got a little complacent... Because the meetings were going so well, I stopped looking at our daily CEO dashboard. Cue end of month, I grabbed the figures and I was a little shocked that half of them were missing. It was at this point, I could have gotten really annoyed and called the team to task. But the reality is, <em>leadership</em> is my job. And when the team don't perform, it's my responsibility.   Learning to become a leader isn't like learning your times tables. It's a trial and error thing. There will be times when you slip. There will be things you suck at but still have to do. SO I wanted to share with you the 4 areas of leadership that I find myself tripping up over and over again, through the 15+ years I've been in a leadership role. To show you that even though I've been doing this for years, I still sometimes get it wrong. BUT, a great leader knows the signs and corrects the course as soon as possible. So the team stays on track. And they respect you for it.

00:38:02

Creating A Profitable Paid Ads Strategy For Black Friday/Cyber Monday And Through To Christmas - Ming Kang Chen and Sam Thompson

How prepared are you for the upcoming spend-fest that is the holiday season? Are your advertising and marketing campaigns ready? Or are you just going to rely on what you’ve always done (hint: that’s NOT going to work this year)?</p> Joining me to uncover where and when to invest your money to maximize your sales this holiday season in this collaboration episode with the National Online Retailers Association (NORA), Sam Thompson (Bench), and Ming Kang Chen (Sheet Society).</p>

01:09:34

Ashley's $60,000 Cash Flow Boost - Ashley Stewart

Who doesn't want a sale?</p> As a consumer, its always a yes! But as a business owner, its usually a no. But there will sometimes come a time that you need to get rid of your stock and get that cashflow boost to get new things in.</p> Join me and Ashley as she shares how she got rid of her stock and generated $60,000 in just a few days!</p>

00:42:43

How Cynthia Made $17500 In Sales In Just 5 Hours

Who doesn't want to make $17,500 in just 5 hours?</p> Listen to one of our conversations over at the recent The Retail Academy Live and find out how Cynthia made this happen!</p>

00:20:35

The Simple Question To Answer Your Biggest Hiring Decision

Have I ever told you the story about how I hired someone to work in my shop, and about a year later, found out she’d started her own online business the week after she got the job in my store.....essentially selling the exact same stuff?</p>  </p> Find out...</p> -why she WASN'T a bad hire</p> -who to hire as your business grows</p> -the simple equation for the right hire (almost) every time</p>  </p>

00:32:38

Your Great Ideas Are Running Your Business Into The Ground

Last week, I had the opportunity to talk with a fabulous retailer in New Zealand about her business.</p>  </p> She was doing well...</p> She had significantly increased revenue since purchasing the business...</p> She went on to tell me about how she listens to the podcast on her drive into the shop and excitedly tells her team about what she learned and all the things they need to implement.</p>  </p> I'll admit, it's always heartwarming and flattering to hear someone say they get value from the podcast.</p> But, even though I had that warm fuzzy feeling in my heart, ALARM BELLS were going off in my head...</p>  </p> Because this was THE EXACT SAME SCENARIO that I had once found myself in. And it was one of the worst days of my business life.</p>  </p> Listen in for what happened next.</p>

00:28:12

How You Can Use AI To Streamline Your Retail/Ecom Store - Josh Bachynski

Want to know how to reclaim hours of your work life and get stuff done FAST (and even on autopilot?)</p> In this episode, you'll learn from one of the founders of AI, Josh Bachynski, on how you can use AI to streamline your Retail/Ecom Store.</p>

00:54:28

Things I’ve Said No To Recently And Don’t Feel Guilty About

Saying no is challenging, and to be honest, it made me feel like a failure.</p> But I'm here today to tell you that if you want to say no to the same things I've said no, the world doesn't end. You might actually find yourself thinking, I should've done this a long time ago.</p> In this episode, I'll share with you that 5 things I've said no these past few weeks and how it helped me.</p>

00:33:41