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The Growth FMCG CEO Podcast
The Growth FMCG CEO Podcast

The Growth FMCG CEO Podcast

FF&A presents The Growth FMCG CEO Podcast, where Frederic Fernandez interviews, for 90 minutes, the most successful and aspirational CEOs in the FMCG industry. If FMCG CEOs often speak publicly (quarterly earning calls, investors conferences, interviews in the media), their interventions are often short and very focused on the immediate news of their companies. However, these interviews are a unique opportunity to gain both a detailed and wider perspective of: • The person behind the function • Their leadership journey • The strategy behind their company’s results • Their learnings and setbacks • Their messages for the industry & so much more Enjoy our podcast, Exciting times! About us: FF&A solves the most complex strategic problems of the world largest FMCG companies across Corporate Strategy, Organic Growth, Digital RTM (Ecommerce, DTC and EB2B) and M&A. 14 out of the world 20 largest FMCG companies are repeat Clients. To know more: www.fredericfernandezassociates.com To receive all our FMCG strategic insights, subscribe to our LinkedIn newsletter: https://lnkd.in/ea4gy65y To reach out to the FF&A team, email at: contact@fredericfernandezassociates.com

Available Episodes 1

Welcome to the inaugural episode of Growth FMCG CEO Interview with Frederic Fernandez podcast. Join Frederic as he sits down with top FMCG CEOs to uncover the strategies and tactics driving their success and growth.

Our first ever guest is Cecile Beliot, CEO of Bel, a family-owned FMCG company with a portfolio of iconic and global brands (The Laughing Cow, Babybel, Boursin etc.). Thanks to its 12,000 employees and €3.6 billion net sales, the company aims to be the most innovative and responsible player in the healthy snacking market, operating in 3 territories: dairy, fruits and plant-based alternatives. Bel is a mission-led company and a pioneer in sustainability, with Cecile being passionate about reinventing the food industry and capitalism towards a more human, inclusive and sustainable system.

Listen to hear Frederic and Cecile discuss the following topics:

(0:00) Intro
(0:35) Personal journey, shaping values & early dreams
(7:04) Professional journey: from Kraft to Bel through Danone
(14:55) Know what your right-hand is & the formative years in Russia
(20:49) Bel, its singularity & unique purpose
(26:18) Bel, this innovative precursor & the disruptive story of the Laughing Cow
(33:52) Bel transformation journey, geographic & category diversification and becoming a global healthy snacks company
(40:18) Unleashing the power of acquisitions, strategic partnerships & opened ecosystems – case in point: India
(47:00) The alternative protein journey, the key learnings and why Mother Nature remains for now the best path forward
(56:14) Sustainability - unpacking the Why, the What & the How
(1:07:40) Strategizing sustainability – from present-forward/ future-back value at stake identification through prioritization to execution at-scale
(1:13:12) The fake dilemma of sustainability & why strategizing it has become a key source of competitive advantage
(1:19:00) Bel’s infinite game & its own definition of long-term success
(1:23:35) Cecile’s take on women at the top & how to accelerate
(1:34:40) Advice to women, role of mentors & the PIN model
(1:42:00) Parting thoughts & key messages to all stakeholders


The Growth FMCG CEO Podcast is handcrafted by our friends over at: fame.so