How Journalists Research Who to Interview

If you’re trying to get featured in the media, it helps to understand how journalists think. What are they looking for? What makes journalists choose to interview a particular expert? What can you do to make yourself stand out to the media? Journalists research more online than ever before, and there are several key things you can do to stand out and optimise your profiles. So, let’s dive right into my guide to getting noticed by the media. Here’s how journalists research who to interview. ➡ Download my '10 Insider Tips to Get Publicity For Your Business': https://simonesauter.com/insider-tips ➡ Learn how to use media attention to become an industry expert and get heard and seen. Book a call today: https://simonesauter.com/call

00:09:37

Why Social Media Should Be Part of Your PR Strategy

What first springs to mind when you hear the term ‘PR’? Interviews in magazines? Newspapers? TV shows? PR has traditionally been associated with print media, so, most likely your first thought wasn’t ‘social media’. Social media is actually a key PR tool. Social media and PR should be used in conjunction with each other. The world of PR is changing, and if you want to create a rockstar presence, you need to be on social media. Want to know more? Read on to discover my top 6 reasons why social media should be part of your PR strategy. Now, before we get into the nitty-gritty of why social media should be part of your PR strategy, there’s one very important point I want to share with you. Choose one social media channel only. ➡️ Get mt free PR masterclass "Grow your coaching business and get more clients by being featured in the media" www.landing.simonesauter.com ➡️ Do you want to stop playing small and get your message out there in a BIG way? Schedule a discovery call today: http://simonesauter.com/call

00:09:04

Will PR Work For My Coaching Business?

As a coach to the coaches, one question I get asked a lot is, ‘Will PR work for my coaching business?’ There are lots of conflicting stories about PR on the internet, and it’s hard to tell fact from fiction. You might have heard negative stories about PR, about publicists who rely on outdated press mailing lists and get no real outcomes for their clients. In this episode, I want to share with you why that’s not all there is to PR, and why PR will work for your coaching business - if you know the right way to do it! ➡️ Get mt free PR masterclass "Grow your coaching business and get more clients by being featured in the media" www.landing.simonesauter.com ➡️ Want to get more clients by getting free publicity? Schedule a discovery call today: http://simonesauter.com/call

00:06:27

7 Reasons Why You Need to Become Your Own Publicist

You’ve set up your business and you’re ready to start on your PR. You’re searching the web, trying to find the best way to start your PR campaign. You might wonder if you need a publicist to manage your PR for you. Truth is, if you want a successful PR campaign, you need to become your own publicist. This will save you time, effort, money, and so much more. In this episode, I want to explain to you seven reasons why you need to become your own publicist. ➡️ Get mt free PR masterclass "Grow your coaching business and get more clients by being featured in the media" www.landing.simonesauter.com ➡️ Want to get more clients by getting free publicity? Schedule a free strategy call today: http://simonesauter.com/call

00:08:52

Why Sending a Press Release is the Worst PR Tool

Often, when people hear the term ‘PR’, the first thing that comes to mind is sending out press releases. So, you might have been surprised to see the title of this article. ‘Press releases are the worst PR tool’? You might be wondering if writing a press release will be a waste of time. Do press releases work? The truth is, press releases do work...if you’re a huge, well-established brand like Google, Daimler or Siemens. Unfortunately, if you’re a coach, then press releases won’t work for you in the same way. In this article, I want to share with you exactly why that is - and what coaches can do to reach PR stardom. So, why is sending a press release the worst PR tool ever? ➡️ Get mt free PR masterclass "Grow your coaching business and get more clients by being featured in the media" www.landing.simonesauter.com ➡️ Want to get more clients by getting free publicity? Schedule a free strategy call today: http://simonesauter.com/call

00:07:02

6 Common Mistakes Coaches Make When Pitching a Journalist

For coaches, starting a PR campaign can be a real learning experience. Coaches often come to PR with a set of expectations and misconceptions, including about how to write a pitch. No matter how fantastic your story is, if mistakes are made when you write a pitch, it can affect your chances of PR success. So, in this episode, I want to share with you 6 common mistakes coaches make when pitching a journalist. ➡️ Get mt free PR masterclass "Grow your coaching business and get more clients by being featured in the media" www.landing.simonesauter.com ➡️ Want to get more clients by getting free publicity? Schedule a free strategy call today: https://simonesauter.com/application/

00:08:38

Debunking 3 Common Myths about PR

For coaches starting out with a PR campaign - whether you’re searching information online, or hearing recommendations from friends - there will be lots of conflicting advice about PR. It can be difficult to figure out what’s a PR myth, and what’s actually true. Many of the myths surrounding PR can put new coaches off from starting their campaigns. That’s why, in this article, I want to debunk 3 common myths about PR. ➡️ Get mt free PR masterclass "Grow your coaching business and get more clients by being featured in the media" www.landing.simonesauter.com ➡️ Want to get more clients by getting free publicity? Schedule a free strategy call today: https://simonesauter.com/application/

00:08:39

How to Make More Sales With Free Publicity

One question that clients often ask me is, “How can I make more sales with free publicity?” Can free publicity really generate new sales? If media publicity is free, surely it’s too good to be true? Won’t social media do the exact same thing? These are the kinds of questions that might send you searching for answers online. After all, this is what we all want. We all want to get new clients and make more sales. That’s why we market our businesses. So, today I want to answer that question. How exactly do you make more sales with free publicity? ➡️ Get mt free PR masterclass "Grow your coaching business and get more clients by being featured in the media" www.landing.simonesauter.com ➡️ Want to get more clients by getting free publicity? Schedule a free strategy call today: https://simonesauter.com/application/

00:08:57

The Truth Behind the 6 Most Common Misconceptions about PR

PR. We’ve all heard of it, and we all have predetermined ideas of what running a PR campaign will be like. As with any subject, there are many misconceptions about PR. Determining fact from fiction can be a challenge, especially for fledgeling coaches. Researching PR can often mean wasting time trailing between web pages, which often include mistakes and conflicting information. So, to make it easy to separate fact from fiction here’s the truth behind the 6 most common misconceptions about PR all in one definitive episode. ➡ Want to get more clients by getting free publicity? Schedule a free strategy call today: https://simonesauter.com/application/

00:11:01

Why Getting Publicity as a Coach isn't Optional

If you’re a coach, you might wonder why you need PR. Why do you need to reach out to media outlets? What’s the point of getting publicity for your business? “Maybe it’s just not for me.” But, as an experienced PR + Publicity Strategist and Coach, I can tell you: getting publicity as a coach isn’t optional. It’s mandatory. If you want to rise above the noise online, build your coaching business, and establish yourself as the ‘go-to’ expert, you need to get publicity. So, why is that exactly? Today I’m going to share four reasons that show exactly why getting publicity for your business isn’t optional as a coach. These reasons are not based on guesswork, but from my years of experience as a PR coach. ➡ Want to get more clients by getting free publicity? Schedule a free strategy call today: https://simonesauter.com/application/

00:08:34